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Senior Marketing Specialist-Email Automation

Company: Walden University
Location: Columbia
Posted on: February 16, 2020

Job Description:

GENERAL SUMMARY: Are you ready to apply your marketing and CRM skills in a fast-paced environment focused on business results, superior customer experience, and making a social impact? Walden University offers Doctoral, Masters, and Undergraduate degree programs globally. We are an important part of the Laureate network of universities and driving our "Here for Good" mission to enhance the lives of our students and alumni. -- Walden is expanding its award-winning Consumer Engagement & Analytics team and looking for dynamic digital marketers with the skills and team focus to propel our prospect and alumni engagement campaigns. The Marketing Specialist develops and executes campaigns in our marketing automation platform (Marketo) to nurture engagement, conversion, and retention across the customer lifecycle. Responsibilities include the build, QA and deployment of email, SMS, web personalization and retargeting campaigns in Marketo and Salesforce. The Consumer Engagement, Marketing Specialist will also track campaign performance, including deliverability, opens, clicks etc., using Marketo, Google Analytics, and Tableau reporting tools, to understand consumer behavior and funnel progression, and drive continuous improvement through test and control. -- This role works closely with our partners in creative, brand, product, web marketing, lead generation, and our enrollment call center teams. The successful candidate works well with minimal supervision, helps to identify and prioritize the marketing needs, develops strategies and plans to meet these needs, measures and analyzes results, and recommends and implements new strategies, solutions and programs to achieve goals. All members of the Consumer Engagement team are encouraged to grow and expand their skills and career, including sponsored Marketo and Agile certification, monthly analytic deep-dives, and the chance to lead cross functional team projects. -- ESSENTIAL DUTIES AND RESPONSIBILITIES: Responsibilities include: Creation and execution of multi-channel marketing automation campaigns that deliver on business goals Use database marketing strategies, techniques, and tools to create digital experiences based on customer behaviors and preferences Create data-driven, dynamic campaigns using email, web personalization, SMS, and retargeting, and tests that deliver against ROI targets through a highly segmented customer base Set up all activities and campaigns in our marketing automation systems; establishes and executes QA testing of campaigns, templates, processes etc. Strong focus on consumer engagement, encompassing emails, landing pages, paid media lead nurturing, dynamic website experiences, etc. Execute QA and end to end testing for email templates and campaigns Drive and optimize key traffic and business metrics including open rates, CTR, GA data & goals Ensure compliance with data privacy and email regulations Assists in development, tracking, and reporting of marketing campaign performance Diagnose issues and optimizes campaigns to drive enhanced customer experience and business results Collaborate with key partners and stakeholders to solve problems, create efficiencies, and achieve business goals -- -- -- --MANAGEMENT/SUPERVISORY RESPONSIBILITIES Day-to-day oversight of specialist role campaign build activities to ensure governance and quality Day-to-day oversight and guidance for key partners including Marketo, Salesforce, 250ok, and others Management of marketing campaign development, QA, and execution within your assigned scope -- PROBLEM SOLVING Strong problem solving and critical thinking. Able to synthesize data from multiple sources and develop test & control hypotheses. -- TECHNICAL, MANAGERIAL, and PEOPLE SKILLS REQUIRED To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Appropriate reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. -- EDUCATION and/or EXPERIENCE: 4+ years of related marketing experience (marketing automation, digital marketing). 2+ years with Marketing Automation (Marketo preferred) Experience with Salesforce a plus Experience with Adobe Creative Cloud, HTML, & CSS a plus Experience with Google Analytics a plus Experience in an entrepreneurial and fast-paced environment Exposure to working in a multi-channel environment Project management skills with the ability to manage their own work as well as contributions from creative, brand and IT. Strong communication and organizational skills Must be a creative, outgoing team player who is interested in being a part of positive organizational growth BS/BA degree in Marketing or related field and/or comparable industry related experience required -- LICENSURE and/or CERTIFICATION Certified Marketo Expert or similar certification from another MA platform preferred

Keywords: Walden University, Baltimore , Senior Marketing Specialist-Email Automation, Advertising , Columbia, Maryland

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