Marketing Manager

Company: OPEN Health
Location: Baltimore
Posted on: April 10, 2021

Job Description:

OPEN Health is a family of expert practices working in partnership to drive positive change in medical communications and market access, globally. Our journey began with a vision to improve the lives of patients worldwide. This vision has become a reality with the integration of experts from Pharmerit and Peloton Advantage to create a new unique entity equipped to be a global leader in HEOR, market access, advertising, medical communications, and digital services. Together, we have grown to over 700 people in 15 locations across 6 countries including the United States, United Kingdom, Netherlands, Germany, India and China.
What makes us unique is our deeply integrated practices that work collaboratively to bring the strategic and technical expertise needed to be a solid partner to our clients. Combined with our broad scope of therapeutic expertise, we produce results and solutions that are of the highest quality. OPEN Health prides itself on having a highly skilled, diverse and connected team working across the globe to deliver truly innovative and best-in-class solutions. This has resulted in long-term, flexible partnerships that span across multiple brands and therapy areas. You will love this role if you:

• Are passionate about marketing and driven by improving patient outcomes
• Derive a sense of accomplishment when projects are completed on time and on budget
• Thrive in a fast-paced role with competing priorities and timelines
• Have an affinity for marketing and want to grow your marketing career in an evolving global organization
• Have a can-do people first orientation
• Are detail oriented, self-driven and love working with a global team
  You will be a success if you:
  • Own day-to-day management of marketing plans and coordinate with the global team to integrate into the plan for release on multiple platforms
  • Execute social media actions based on a pre-determined plan with cadence, imagery and messaging in place
  • Partner with the key stakeholders to create new ideas for content and campaigns to drive leads and grow our reach, adding to the bottom line
  • Generate a strategy for public relations to increase visibility of the OPEN Health brand
  • Work with practice and central teams to plan and manage the submissions of awards
  • Update content directly on website, social and other appropriate channels
  • Brief internal creative teams and support them throughout concepting to execution
  • Manage project schedules to ensure that we are executing on time and meeting all deadlines
  • Develop campaign wrap up reports that will be shared with leadership, internal teams and be used as learnings for upcoming projects
  • Analyze visibility, SEO and social media reports to ensure a strong US presence
  • Work with media partners and vendors as needed to coordinate marketing communications
  • Assist with developing content for working groups and internal communications and drive it at the global level
  • Support OPEN Health events through coordination of logistics and vendors and other tasks
  • Work with global team to update and maintain CRM database
    What you'll bring:
    • 5+ years marketing experience, preferably in the pharmaceutical, life sciences, healthcare or professional services or relevant industry
    • Bachelor's degree in Marketing, Advertising, Communications, Public Relations or relevant field. Advanced degree is appreciated
    • Documented success in delivery and management of digital and social media campaigns
    • Familiarity with working within content management systems
    • The ability to forge and effectively manage relationships within OPEN Health and with external stakeholders
    • Superior communication skills and the ability to question the status quo
    • A demonstrated capability to be proactive, responsive, and able to balance shifting priorities to ensure that promises are kept and expectations are exceeded
    • Full proficiency in Microsoft Office
    • Proficiency is Photoshop, Adobe Creative Suite, or other graphic creation/modification tools and SEO optimization is welcome

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