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Database Marketing Analyst - Maryland

Company: Maryland Live Casino
Location: Hanover
Posted on: May 6, 2021

Job Description:

Overview Function (Scope and Main Purpose of Job) The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution and reporting. Ensures the integrity of the Live! player tracking databases. PENDING PGCB APPROVAL* Responsibilities Core Service Standards CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience. FAST: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs. FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests. FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here Specific Responsibilities and Duties Responsible for gathering criteria, building, and modifying all Marketing Campaigns in Campaign Management Tool. Assists with building programs in other supporting Marketing tools as well as program execution, list generations, troubleshooting, data validation, etc. Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment and any other Marketing functions that are designed to increase revenue and loyalty. Assist in Program Proformas and Postformas. Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s). Develops strong accountable working relationship with casino hosts and guest services team to ensure accurate reporting and maintenance of player's activity. Ability to extend complimentaries in accordance with the property comp matrix. Other duties as assigned. Qualifications Job Requirements (skills, knowledge, and abilities) Ability to read and write SQL preferred. Strong Excel Skills Required. Ability to analyze and interpret departmental needs and results. Ability to solve complex problems. Ability to perform assigned duties under frequent time pressures. Ability to maintain mental concentration for significant periods of time. Broad variety of tasks and deadlines requires an irregular work schedule. Ability to perform assigned duties in an interruptive environment. Educational Requirements One (1) to three (3) years of experience in database marketing and data analysis A four (4)-year degree in related fields or equivalent work experience. Must be able to obtain and maintain a valid gaming license as determined by the State Gaming Commission for the position. Working Conditions 24/7 high energy casino with over 300,000 sq. ft of gaming and entertainment space and approximately 2000 employees Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises. You will work in an environment where smoking is allowed.

Keywords: Maryland Live Casino, Baltimore , Database Marketing Analyst - Maryland, Advertising , Hanover, Maryland

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