Database Marketing Analyst - Maryland
Company: Maryland Live Casino
Posted on: May 6, 2021
Overview Function (Scope and Main Purpose of Job) The Database
Marketing Analyst is responsible for the successful execution of
Marketing Campaigns, including but not limited to: campaign build,
list generation, program build, execution and reporting. Ensures
the integrity of the Live! player tracking databases. PENDING PGCB
APPROVAL* Responsibilities Core Service Standards CLEAN: Must make
the property shine and look impeccable while maintaining a neat
CLEAN and crisp personal appearance SAFE: Must make guests feel
SAFE and comfortable through creating a worry free, carefree
experience. FAST: Provide FAST and efficient service with accuracy.
Meet service time requirements and anticipate guest needs.
FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye
contact and smiling. Use H.E.A.R.T. steps to ease guest concerns.
Say thank you to departing guests. FUN: Work passionately as a team
to create a FUN experience both for everyone who works and plays
here Specific Responsibilities and Duties Responsible for gathering
criteria, building, and modifying all Marketing Campaigns in
Campaign Management Tool. Assists with building programs in other
supporting Marketing tools as well as program execution, list
generations, troubleshooting, data validation, etc. Assists in
gathering data used for analysis of Direct Mail Programs, Events,
Promotions, Entertainment and any other Marketing functions that
are designed to increase revenue and loyalty. Assist in Program
Proformas and Postformas. Responsible to ensure guests have an
enjoyable gaming experience maintaining an accurate player tracking
system. Ensures integrity of the data held within the player
tracking system(s). Develops strong accountable working
relationship with casino hosts and guest services team to ensure
accurate reporting and maintenance of player's activity. Ability to
extend complimentaries in accordance with the property comp matrix.
Other duties as assigned. Qualifications Job Requirements (skills,
knowledge, and abilities) Ability to read and write SQL preferred.
Strong Excel Skills Required. Ability to analyze and interpret
departmental needs and results. Ability to solve complex problems.
Ability to perform assigned duties under frequent time pressures.
Ability to maintain mental concentration for significant periods of
time. Broad variety of tasks and deadlines requires an irregular
work schedule. Ability to perform assigned duties in an
interruptive environment. Educational Requirements One (1) to three
(3) years of experience in database marketing and data analysis A
four (4)-year degree in related fields or equivalent work
experience. Must be able to obtain and maintain a valid gaming
license as determined by the State Gaming Commission for the
position. Working Conditions 24/7 high energy casino with over
300,000 sq. ft of gaming and entertainment space and approximately
2000 employees Exposed to alcohol, cigarette and cigar smoke,
bright lights, and loud noises. You will work in an environment
where smoking is allowed.
Keywords: Maryland Live Casino, Baltimore , Database Marketing Analyst - Maryland, Advertising , Hanover, Maryland
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