Sr. Marketing Specialist - Search Engine Marketing (FT Work Remote Option)
Company: M&T Bank
Posted on: January 16, 2022
M&T Bank is looking for a Search Engine Marketing Rockstar to
join the digital marketing team. We are open to a remote employee
(within the United States), preferably in the Mid-Atlantic or East
Coast. 100% remote work is being considered with occasional trips
to the office for meetings as needed. Office locations include
Baltimore, MD, Buffalo, NY, New York, NY.
The right candidate will help drive strategy and lead marketing
activities focused within digital paid media (paid search, paid
social) to effectively and efficiently target existing and
You are a performance marketer at heart who enjoys making
data-driven decisions and implementing growth strategies based on
establishing efficiency at scale. You also understand the
importance of brand advertising to drive brand awareness and
consideration and the connection with performance marketing.
You possess exceptional knowledge of and have hands-on keyword
experience with paid search and paid social.
You have experience if improving efficiencies (ROAS, CPL, CTR,
etc.) within your campaigns through optimizations you've made.
Day to day campaign management across Google Ads (search, display,
video, etc.), Microsoft Ads, and paid social platforms including
performance and budget management:
Ensure flawless execution of all paid media campaign including new
campaign creation and launch.
Run a/b tests and experiments to drive improved performance
including click-through rate, conversion, rate, etc.
Optimize budgets within and across marketing channels and prepare
recommendations/communication of success measurement for
Leverage internal data, paid media best practices, and business
intelligence to develop and recommend segmentation and targeting
strategies to drive conversions
Identify and pursue new opportunities such as search engine betas,
landing page optimization, robust test roadmaps, etc.
Regularly report to stakeholders on performance of campaigns
Media strategy and planning:
Help create paid media plans and strategies to accomplish goals of
specific lines of business at M&T and Wilmington Trust.
Determine where we should run ads dependent on the goals of the
campaign and the target audience.
Use data to drive projections and media recommendations
Work cross-functionally with digital analytics, creative, product,
and digital marketing managers to ensure goals are properly being
measured and achieved:
Work with the extended Digital Media, Digital Marketing, Brand,
Product, Analytics, Compliance, Creative and Experience teams to
achieve all business goals and ensure that all projects and
deliverables are executed successfully
Always be learning and advocating paid digital media:
Act as subject matter expert by keeping up to date on emerging
technologies, industry trends, targeting strategies, as well as a
comprehensive understanding of competitor strategies within the
paid media space
In-depth Knowledge of:
Bid management tools, including ML and AI such as smart bidding,
responsive search ads, etc.
Different audience targeting options including retargeting,
lookalike targeting, and prospecting (in-market, affinity,
Traditional paid media platforms and partners such as Google Ads,
Microsoft Ads, YouTube, Facebook ads, LinkedIn Ads, etc.
Experience analyzing data from web analytics platforms like Google
Analytics, Adobe Analytics, etc.
Advanced experience with Microsoft Excel to help analyze large data
sets (VLOOKUPs, Pivot Tables, etc.).
Flawless QA standards across assigned campaigns
Education and Experience Required:
5 years of experience in managing paid digital media campaigns
(paid search, paid social etc.)
OR, in lieu of a degree, a combined 9 years of education and work
experience in managing marketing campaigns in a client or agency
Digital agency experience
Financial Services marketing/advertising experience a plus
Paid media management tools such as SEM Rush, Optymyzr, SA360,
Experience with Tableau and/or PowerBI to analyze data and use
visualizations to tell stories with data.
Demonstrated knowledge in attribution-based analysis and
Organizational and project management skills (attention to detail,
project management, handling multiple priorities, managing tight
Excellent verbal and written communication skills suitable for
various levels of management
How to influence and collaborate with peers, leaders and business
Competitive salary and incentive plan
Long & Short-Term Disability at no cost
PTO + 11 paid holidays/PTO buy
Health Savings & Flexible Spending Accounts
401(k) with 5% match/Roth/Discretionary Employer Contribution
Stock Purchase Plan
Diversity & Inclusion Council
14 Resource Group charters with 69 chapters
D&I Sponsorship Program
Baltimore, Maryland, United States of America
Keywords: M&T Bank, Baltimore , Sr. Marketing Specialist - Search Engine Marketing (FT Work Remote Option), Advertising , Baltimore, Maryland
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