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Marketing Manager

Company: Ardco
Location: Columbia
Posted on: January 16, 2022

Job Description:

Responsible for designing, creating, and delivering marketing programs, communications and social media programs to support the growth and expansion of company products and services. Creates, conveys brand messages about products including graphics, or other promotional products and improves brand awareness. Develops market presentations and provides reports based on information collected such as marketing trends, competition, and new products.\n May coordinate involvement in conferences, exhibitions and marketing seminars. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and helps drive creative development processes. Works with outside vendors/agencies for design and execution of advertising campaigns, trade show exhibitions, mail campaigns, and seminars. A certain degree of creativity and latitude is expected. Responsible for development of product support materials such as catalogs and website. Holds meetings with outside advertising and media vendors to direct advertising campaigns, media content development and ad placement. Contributes to the strategic direction of the company by conducting market research and analysis of industry trends. Works closely with the sales organization coordinating product and project related activities associated with business development and New Product Development.
Essential Duties and Responsibilities: -include the following. Other duties required as assigned.
In line with the Corporate Marketing Department's overall goals, administer planned advertising, marketing, public relations and digital marketing activities
Manage Trade Shows including managing attendance, budget and logistics including shipping, collateral materials, accommodations, payments, and occasional attendance for long hours at trade shows.
Serve as liaison between B/A Products and trade show management and mediate issues as required.
Monitor and reply to marketing inquiries received via internet, magazines, phone, fax, etc.
Assist with budget development and maintenance, including tracking department expenditures
Provide team support with the Sales Department to foster accuracy and excellence in quality customer service.
Assist in promotion of new products through development of creative marketing initiatives
Manage marketing projects/campaigns
Work collaboratively with vendors to negotiate event contracts/activities
Prepare product catalogs, website, creative copy, marketing content, etc.
Manage marketing/sales requests from Regional Sales Managers
Collaborate with sales team to develop partnership opportunities with customers.
Primary contact for marketing partner and marketing vendors.
Co-plans and executes promotions
Provide support to Sales Team.
Skills and Qualifications Required:
Experience in the towing /auto transport/ manufacturing field a plus
Demonstrated professional verbal and written communication skills
Strong computer skills, Microsoft Office experience, and ERP software experience a plus
Strong comprehensive and active listening skills
Customer orientation and ability to adapt/respond to different types of challenges
Ability to multi-task, prioritize, and manage time effectively
Ability to coordinate complex projects and deadline pressures in a fast paced, professional work environment which requires excellent problem solving, and organizational skills
Excellent working knowledge of MS Word, Excel, Outlook, PowerPoint
Continual high attention to detail
Ability to juggle multiple competing tasks and demands
Occasional travel of up to once per quarter can be necessary
Positive, upbeat attitude and works well in a team environment
2-5 years experience as a marketing professional or Marketing degree (Required)

Keywords: Ardco, Baltimore , Marketing Manager, Advertising , Columbia, Maryland

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