Posted on: January 16, 2022
Responsible for designing, creating, and delivering marketing
programs, communications and social media programs to support the
growth and expansion of company products and services. Creates,
conveys brand messages about products including graphics, or other
promotional products and improves brand awareness. Develops market
presentations and provides reports based on information collected
such as marketing trends, competition, and new products.\n May
coordinate involvement in conferences, exhibitions and marketing
seminars. Analyzes customer requirements, develops messaging
architecture and competitive positioning, specifies
vehicles/projects, secures resources, communicates project
development and helps drive creative development processes. Works
with outside vendors/agencies for design and execution of
advertising campaigns, trade show exhibitions, mail campaigns, and
seminars. A certain degree of creativity and latitude is expected.
Responsible for development of product support materials such as
catalogs and website. Holds meetings with outside advertising and
media vendors to direct advertising campaigns, media content
development and ad placement. Contributes to the strategic
direction of the company by conducting market research and analysis
of industry trends. Works closely with the sales organization
coordinating product and project related activities associated with
business development and New Product Development.
Essential Duties and Responsibilities: -include the following.
Other duties required as assigned.
In line with the Corporate Marketing Department's overall goals,
administer planned advertising, marketing, public relations and
digital marketing activities
Manage Trade Shows including managing attendance, budget and
logistics including shipping, collateral materials, accommodations,
payments, and occasional attendance for long hours at trade
Serve as liaison between B/A Products and trade show management and
mediate issues as required.
Monitor and reply to marketing inquiries received via internet,
magazines, phone, fax, etc.
Assist with budget development and maintenance, including tracking
Provide team support with the Sales Department to foster accuracy
and excellence in quality customer service.
Assist in promotion of new products through development of creative
Manage marketing projects/campaigns
Work collaboratively with vendors to negotiate event
Prepare product catalogs, website, creative copy, marketing
Manage marketing/sales requests from Regional Sales Managers
Collaborate with sales team to develop partnership opportunities
Primary contact for marketing partner and marketing vendors.
Co-plans and executes promotions
Provide support to Sales Team.
Skills and Qualifications Required:
Experience in the towing /auto transport/ manufacturing field a
Demonstrated professional verbal and written communication
Strong computer skills, Microsoft Office experience, and ERP
software experience a plus
Strong comprehensive and active listening skills
Customer orientation and ability to adapt/respond to different
types of challenges
Ability to multi-task, prioritize, and manage time effectively
Ability to coordinate complex projects and deadline pressures in a
fast paced, professional work environment which requires excellent
problem solving, and organizational skills
Excellent working knowledge of MS Word, Excel, Outlook,
Continual high attention to detail
Ability to juggle multiple competing tasks and demands
Occasional travel of up to once per quarter can be necessary
Positive, upbeat attitude and works well in a team environment
2-5 years experience as a marketing professional or Marketing
Keywords: Ardco, Baltimore , Marketing Manager, Advertising , Columbia, Maryland
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