Digital Marketing Automation Manager-Hubspot/Salesforce (Remote)

Company: PureCars
Location: Columbia
Posted on: January 16, 2022

Job Description:

PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using our proprietary multi-channel advertising and analytics platform combined with our team of high-touch digital strategy experts. By utilizing our extensive data library and proprietary technology, our digital advertising and attribution solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability while providing mission critical business insights and analytics.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.


The OpportunityPureCars is seeking for a high-energy, customer-oriented professional with strong communication problem-solving skills and experience with project management, HubSpot and Salesforce. The Marketing Automation Manager will partner with campaign, product and retention teams to strategize, coordinate, and execute campaigns to achieve target goals and to manage all activities related to campaign planning, development, and execution. Must be able to work in a fast-paced environment, managing multiple projects at once, which involve stakeholders across the company. If you're looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, we want to hear from you!

You Are Great At:--- Developing comprehensive integrated digital marketing campaigns as well as making recommendations for email campaign automation and best practices--- Building campaign canvas workflows in HubSpot and all associated campaign assets including, but not limited to, segments, emails, landing pages, and forms--- Evaluating marketing database and build campaign target segments in accordance with business processes and best practices--- Creating and maintaining documentation and scalable processes that reinforce best practices and create the correct data to measure performance--- Generating and analyzing standard campaign performance reports; assess campaign performance; and make recommendations for campaign performance improvement and optimization


The Skills and Experience You Bring:--- 3-5 years of digital marketing experience, including email, digital advertising, and campaign management--- Extensive Salesforce and marketing automation experience with HubSpot--- Strong communication skills and the ability to work with internal stakeholders in the organization--- Solid project management skills to work closely with team members, product marketing, industry experts, and creative design to ensure timely execution on all campaigns--- Knowledgeable on lead generation and lead management tactics and process, pipeline management and the associated measures and metrics--- Advanced analytical skills to understand the campaign metrics and provide meaningful analysis of the campaign performance leveraging Salesforce.com and HubSpot reporting and dashboards--- A proven track record of building and executing multi-channel campaigns that achieve target goals including leads, pipeline and revenue--- A self-motivated, performance-driven and professional demeanor--- Bachelor's Degree in marketing, communications or related field is required


Our Perks & Quirks:--- Rich Benefits Plans - Health, dental, vision, 401(k), and more!--- Open PTO Policy - Take what you need, when you need it.--- Internal Growth - Over --- of the positions opened and filled are with our own employees.--- Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to!--- Learning and Development - Robust new employee onboarding, leadership, and management training.--- Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.--- Diversity & Inclusion - Come one, come all! Between ongoing training, panels, celebrations, and more, our DEI team makes sure you know that you belong here.


PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!

Keywords: PureCars, Baltimore , Digital Marketing Automation Manager-Hubspot/Salesforce (Remote), Advertising , Columbia, Maryland