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Analyst, Marketing Technology

Company: Cengage Group
Location: Baltimore
Posted on: January 27, 2023

Job Description:

We believe in the power and joy of learningAt Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose driving innovation that helps millions of learners improve their lives and achieve their dreams through education.Our culture values diversity, engagement, and discoveryOur business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .What You'll Do Here:Cengage is seeking a driven, marketing systems administrator to support our marketing technology stack. To be considered for this role, you should have recent hands-on experience working with Oracle Eloqua and/or Salesforce Marketing Cloud, ideally with experience as a system administrator. In this role you will serve as our lead system administrator for our digital asset management (Widen), video technology services (Vidyard), events (Cvent), among others. Marketing Automation Platform system administration is at the core of this position (we are currently migrating our automation platform from Oracle Eloqua to Salesforce Marketing Cloud). This role will report to the Senior Manager, Marketing Technology, and will work closely with the business process owners within Cengage's Marketing Operations, Marketing Automation, and Global Technology business teams. As our system administrator, you will inform and set best practices used by the Cengage global marketing and sales business units. Where you see the need for change, you'll be empowered to set a strategy for more effective processes and enhancements. You'll also own all marketing systems integrations (both new and existing), including Salesforce (moving from a proprietary Siebel based CRM), and other marketing technology integrations.Skills You Will Need Here:The successful candidate is an experienced, energetic, detail-oriented, and highly analytical business analyst with experience in the sales and marketing functions of a high-tech software company. You should also be able to demonstrate the ability to interpret business requirements and translate them into process and systems improvements that can advance our CRM and Marketing Automation (MA) initiatives. Additional important attributes include:

  • Bachelors degree in business, mathematics, computer science or related field.
  • 5-10 years work experience as a business analyst (system administration) supporting a Sales/Marketing organization.
  • Experience supporting CRM and MA processes including lead management, lead nurturing/scoring, campaign management, content management, web analytics, sales pipeline, and forecast management.
  • Hands-on application configuration experience with Eloqua Marketing Cloud. Salesforce Marketing Cloud is preferred.
  • Must be comfortable analyzing data and solving problems. Experience configuring cloud applications is necessary.
  • Experience creating and executing unit, integration, and user acceptance test plans is preferred.
  • HTML and JavaScript knowledge is a plus!
  • Experience providing training and guidance on best practices to users.
  • Strong and effective written, verbal, and presentation skills.
  • Ability to collaborate with team business stakeholders at all levels.
  • Excellent organization and time management skills.Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengages EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.If you are a CA State, CO State, NY State, WA State, or Jersey City, NJ resident, please email jobpostinginquiries@cengage.com to receive compensation information for this role. Be sure to include this postings job ID in the subject line of the email to help ensure a timely response.About Cengage GroupCengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Keywords: Cengage Group, Baltimore , Analyst, Marketing Technology, Advertising , Baltimore, Maryland

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