Data Analyst - Marketing

Company: Long Home Products
Location: Savage
Posted on: March 20, 2023

Job Description:

Long Home Products, an established, home improvement company since 1945 is in search of a Data Analyst for our marketing team! Headquartered in the Savage, MD area, we service homeowners across 9 states and are expanding rapidly. These projects include remodeling and helping customers with quality products and peace of mind solutions offering home improvement solutions for Windows, Baths, Doors, and Roofs. This position will be office based in our brand-new Headquarters located in Savage, MD. right in the DC Metro Area. The Data Analyst will focus solely on driving down our cost per lead by mining past, present, and future data sets of 3rd party purchased leads. You must have experience building models using large data sets. SQL experience is a plus. These data sets are 3rd-party lead vendors such as Angi's List or Houzz, not, Google PPC or social media - need not apply if this is your primary background. On a daily bases, we purchase thousands of raw leads from multiple lead vendors. These are homeowners with buyer intent interested in home improvement renovation on their home. Your ability to advise the team on making better-informed decisions on future advertising spend is the job. Through building an ongoing model that translates to our organization how and where to better understand the conversion rate and attribution from these large data sets will allow us to work towards lowering our marketing cost. The Data Analyst will be responsible for digesting, modeling, and advising on this data. This person must ensure our spending is strategic with a measurable ROI aligning with our budgetary goals. Your daily analysis will influence what markets, products, and lead sources the company drives its spending towards. We are seeking someone with core competencies in data analytics, BI, building models, data science, and performance & attribution to increase our lead count while driving down the lead cost. We need the right person who understands how to measure and optimize data daily. You will be significantly rewarded on how far you can move the needle. For the right candidate, this could be a tremendous opportunity to join a fast pace growing company, in a growing industry, and jump-start your career while having a seat at the table with C-Level executives who are ready to listen. Core Areas of Responsibility:-Set marketing goals and objectives: Plan, implement, and manage current lead flow, measure cost per lead by product, market, and by lead source to contribute to the overall growth of the company-Hold weekly meetings with management reporting up to CMO, creating and implementing an overall growth-to-budget strategy-Construction of advanced analytics via CRM or excel, housing all leads, and lead attribution data focused on growth attainment-Building an end-to-end Attribution and ROI reporting/forecasting with a focus on capacity/inventory-A Growth Focused mindset on Marketing Strategy and Solutions-Agility to adjust to the market demands and competition Desired Skills/Experience:-5+ years working in a marketing analytics, data science, or BI-like role-Ability to create SQL Models-Examples of models built to look at data on a large scale-Senior Level Position or VP title preferred-Working with marketing budgets between $5-$20 million/per year-Experience working with 3rd party lead sources-Familiarity with Marketing Automation and leveraging ML/AI models-Experience in Reporting Tools (BI, Tableau, etc.) for live time reporting to C-Suite-Intermediate to expert in working in Microsoft Excel-Experience in creating end-to-end attribution of marketing inventory-Experience working in Home Improvement, Auto, Insurance, Telecom or CPG is a +-Strong ability to multi-task, work under pressure and meet deadlines Compensation: Competitive salary + bonus Beyond the security of joining an established organization, this position also includes the following benefits:Competitive compensation planMedical, Dental, and Vision Insurance are available.Company-paid life insurance policy.401(k) retirement savings planPaid vacation and holidays. #IND123 Apply today and learn about your successful future as a team member of Long Home Products. Long Home Products is an Equal Opportunity Employers. We consider all qualified applicants regardless of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law.



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Keywords: Long Home Products, Baltimore , Data Analyst - Marketing, Advertising , Savage, Maryland