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Marketing Automation Specialist

Company: SECU Credit Union
Location: Baltimore
Posted on: March 20, 2023

Job Description:

The SECU pledge: Be relevant and significant, day in and day out, in the lives of our members, employees and the communities we serve in a highly ethical and fiscally responsible manner. We are looking for innovative and dynamic professionals with a passion for exceptional service to join our SECU team as an Marketing Automation Specialist **This role offers a flexible hybrid work-from-home schedule. Ideal candidates will reside in the DC, Maryland, Pennsylvania, Virginia metro area or East Coast.**
What You'll Do. This position will manage, maintain, integrate and optimize our marketing technology stack in relation to automation platforms such as CRM, and email platforms. More specifically, this role will execute measurable email campaigns, that focus on optimization, produce high quality leads, engagement, improve member experience and increase member retention. This role will be the responsible for launching all automated marketing programs related to email campaigns. Define/build database workflow triggers, creating rules, building segmentation and suppression lists, testing and experimenting. Working closely with the data/business intelligence team to define audience profiles that are aligned to campaign goals and KPIs. Develop and manage protocols and tools to continually monitor, report and analyze program on a regular basis. There is a secondary focus in understanding email strategy and developing user experience journeys for end to end experience. Marketing Technology Oversight

  • Develop roadmap of current vendors/platforms to ensure systems across marketing are both efficient, integrated, and optimized to meet our growing digital marketing needs.
  • Leverage the marketing automation systems (HubSpot, Constant Contact, Intuvo, Sugar CRM) to manage the execution of marketing campaigns, tactics and tasks including email templates, lead capture forms, content syndication, lead scoring, etc. In addition, utilize automation for new ways to improve internal processes like automating audits etc.
  • Set up and test automations and segmentations in the marketing automation platforms.
  • Manage a range of marketing activities including drip/nurture programs, monthly newsletters, form building and other lead generation activities.
  • Manage list targeting and suppression as necessary.
  • Work collaboratively with other departments to ensure automated campaigns achieve associated goals and KPIs, tracking parameters are set up and tracking appropriately to conversion metrics.
  • Determine and share effective email marketing strategy by quarter based on organizational goals and product needs.Optimize Digital Communications Pathing
    • Work with insights to build, maintain and present weekly, monthly and quarterly reports that measure all aspects of data quality, campaign performance, program effectiveness, pipeline performance and marketing ROI.
    • Monitor the performance of the demand generation funnel, plan versus actual and against industry benchmarks.
    • Analyze data to develop insights and make recommendations on areas for optimization and to improve performance benchmarks for marketing campaigns.
    • Review existing marketing campaigns across the business and automating where appropriate.
    • Carrying out A/B testing/experiments in automated marketing campaigns to maximize results.Integration Support
      • Suppport marketing's efforts to attain a true personalized experience for members across their entire journey.
      • Understand the marketing ecosystem and how automation can support personalization goals in a true omnichannel fashion.
      • Serve as a technical lead for new integration projects that affect marketing automation. Tasks may include requirements gathering, user acceptance testing and post deployment support.
        What We're Looking For.
        • Bachelor's degree in a related field or comparable experience
        • 3+ years' experience as marketing automation platform administrator including management and execution of multi-touch email nurturing and lead generation campaigns (required).
        • Experience with CRM marketing a plus, specifically Sugar CRM
        • Experience with Hubspot platform a plus
        • Agency experience is a plus
        • Understands UX, website metrics and best practices
        • Experience in lead generation focused campaigns
        • Working knowledge of tracking tools
        • Process automation focused mindset; demonstrated ability to design, automate, and improve internal marketing / sales processes around lead flow and lead management
        • Experience developing campaign metrics, reports and dashboards
        • Demonstrated ability to analyze campaign and pipeline metrics and effectiveness and optimize to improve performance
        • Methodical and data-oriented with a strong desire to test, learn, and iterate
        • Ability to take ownership of projects, from ideation through implementation and beyond
        • Self-starter mentality and a person who thrives on collaboration within marketing
        • High attention to detail and accuracy despite deadline pressure
        • Strong communication skills and desire to embrace and champion change
          What You'll Get.In addition to never being controlled by outside owners, one of the great perks of joining Team SECU is our total rewards package, which includes:
          • Market competitive pay
          • Robust 401(k) retirement savings program
          • Generous paid leave programsEffective January 10, 2022, SECU requires that all successful applicants be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.
            If you're interested in a challenging and rewarding career, then SECU is for you!
            We can't wait to get to know you!
            SECU is an Equal Opportunity Employer

Keywords: SECU Credit Union, Baltimore , Marketing Automation Specialist, Advertising , Baltimore, Maryland

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