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Omnichannel Marketing Manager

Company: Pompeian, Inc.
Location: Baltimore
Posted on: November 20, 2023

Job Description:

Omnichannel Marketing Manager Summary:Reporting to the VP of Marketing, this role is responsible for the development and execution of the Omnichannel (eCommerce and shopper) marketing plan and strategy, in line with the overall company objectives. The Omnichannel Marketing Manager is responsible for overseeing paid media investment across key strategic accounts while collaborating and directing external agency partners that own execution of media. This role will also be responsible for leading the digital content strategy to drive awareness and conversion of Pompeian products. This position will work with the Sales Manager, the Marketing and Innovation teams to develop strategic channel and customer programs and optimize assortments that deliver desired sales and profit results. --Omnichannel Marketing Manager Requirements: Four (4) year BA/BS Degree in Marketing, Communications, or Business required 3+ years of media management experience (client or agency) with eCommerce platforms and digital marketing campaign execution at top retailers (Walmart, Amazon, Instacart, etc.) Shopper marketing experience (client or agency) with key strategic retailers (Kroger, Albertsons, Sam's Club) Experience using content syndication and maintenance platforms (Salsify, Syndigo, PromoteIQ, Bazaarvoice, etc.) Strong analytical background to support a test and learn approach while continually evolving and optimizing campaigns for business value Excellent negotiation skills while developing solutions Strong ownership for results and how those results are achieved for self and team Customer focused with excellent interpersonal skills Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment Clear and concise communication skills with high initiative and ability to think outside the box Capability to communicate with all levels of audiences effectively and professionally A track record of successfully collaborating with cross-functional business partners Analyze consumer research and trends while bringing new ideas to the team implementing change Experience in Microsoft Office suite of tools including Excel, PowerPoint, and Word Willingness to travel 10-15% --Omnichannel Marketing Manager Pay and Perks: Starting pay 115K with bonus and room for advancement
Hybrid (3 days on campus) if Baltimore based.-- Can be remote in EST and CST time zones 401k 401k matching
Health, Vision, Dental Insurance, 100% monthly premium funded by Pompeian HRA Vacation Programs + Floating Holidays Paid Time Off Employee Assistance Program O-Live Healthy Wellness Programs Family Scholarship Program Tuition reimbursement Community events
Recognized as a top 2023 Workplace in Manufacturing, compensation & benefits Omnichannel Marketing Manager Responsibilities: Own the digital marketing and content strategy Plan, manage, track, and optimize omnichannel (digital media & in-store tactics) advertising and promotional campaigns (full funnel plans to build awareness and drive conversion) with agency and external partners Develop and maintain strong partnerships with Retail Media teams and (e.g. AMS, WMC, AMC, Albertson's, Kroger) and agency partners; negotiate on behalf of Pompeian during annual Joint Business Planning and on-going media/promotional opportunities Continuously optimize investment to deliver sales, SOV, and media KPI targets and report progress against goals (ROAS, NTB, CPC, etc.)
Work with brand and agency to develop best-in-class creative content to leverage across all channels of distribution to improve consumer awareness and drive consideration and sales Maintain and support the development of retail partner's ecommerce product catalogs with content tools like Syndigo and/or Salsify to execute content updates Merchandise the product assortment to increase conversion, focusing on best-in-class techniques including product recommendations, unique offerings, cross-sells, up-sells, bundling, etc.
Work with sales and marketing teams to launch new products online and in store, creating an omnichannel shopping experience Analyze and report on relevant business metrics and industry trends to understand the health, challenges, and eCommerce growth opportunities Monitor and report on competitor's online activities and develop implications and action items for our business Monitor eCommerce technology trends, evaluate business opportunities, recommend, and execute new initiatives Performs duties per Pompeian's mission, goals and core values
All other duties and tasks as assigned--About us: The Olive Oil People - is America's largest national brand of olive oil, bestselling vinegars and a variety of cooking sprays. Farmer owned and Baltimore based since 1906, Pompeian is a family of olive farmers and olive oil craftsmen whose passion, expertise and dedication bring the best-tasting, highest-quality olive oils to kitchens everywhere. Upholding the highest quality standards, Pompeian conducts daily testing through our in-house quality assurance team in the state-of-the-art Pompeian Quality Control and Research & Development Center ensuring each bottle is always at peak freshness. Inspired by heritage and tradition, Pompeian products are rooted in authenticity and crafted for quality and great taste. To learn more about Pompeian visit LinkedIn----

Keywords: Pompeian, Inc., Baltimore , Omnichannel Marketing Manager, Advertising , Baltimore, Maryland

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