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Manager, Marketing - SII

Company: Sysmex America, Inc
Location: Baltimore
Posted on: April 3, 2024

Job Description:

Manager, Marketing - SII

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Sysmex Inostics




Find a Better Way... use your skills and experience. This is the time to let your talent come to life. To maximize your knowledge and use it for the greater good. To work with the best professionals using state-of-the-art technology and improve lives with your innovative ideas and ambitious dreams. Find a better way: the Sysmex Way. improve the lives of others. Headquartered in Kobe, Japan, Sysmex Corp. is renowned worldwide for the very finest in quality, innovative diagnostic equipment and information-management systems. We apply science to enhance the quality of life on a global scale. Our agile, resourceful team is committed to realizing critical breakthroughs in laboratory diagnostics, information technology, workflow analysis and life sciences for the clinical laboratory.Sysmex Inostics, a subsidiary of Sysmex Corp. is a molecular diagnostics company that is a pioneer in blood-based cell-free tumor DNA testing in oncology. Our highly sensitive OncoBEAM and SafeSEQ technologies can detect minute amounts of mutant DNA circulating in the bloodstream. With these technologies we support clinical researchers and oncologists with therapy selection and monitoring of response, recurrence as well as resistance. Responsibilities build a promising future.


We currently have a great opportunity for a Manager, Marketing - SII. The position of Content Creator- Medical at Sysmex Inostics is a non-supervisory one, with the primary responsibility of leading the content development efforts and assisting with the execution of a comprehensive marketing plan to drive sales of CLIA Lab services to pharmaceutical customers. The key factors for success in this role are exceptional organizational skills, knowledge of, or previous experience in healthcare or Life Science, an ability to synthesize scientific concepts and write scientific articles, and a strong motivation to make a meaningful impact. This is a hybrid position based in Baltimore, MD. Essential Duties and Responsibilities: 1. Develop an understanding of Sysmex Inostics and our business, and the messaging that will effectively engage our audience.
2. Develop a content strategy and calendar in collaboration with Senior Marketing Manager and other internal stakeholders.
3. Pitch ideas for, and develop articles, whitepapers, case studies, webinars, video clips, and other materials as necessary.
4. Manage website content and write blog and social media content.
5. Work with digital marketing team to tag and track content in order to collect and analyze performance data from the content hubs for optimal editorial and promotional tactics.
6. Develop media relations strategy (PR), from identifying outreach tactics to crafting press releases and positioning them for maximum impact.
7. Keep pace with developments in the life sciences and pharmaceutical drug development markets, market trends, and the competitive landscape.
8. Assist with tradeshow and other activities as necessary.
9. Work with HubSpot CRM to schedule and deploy marketing emails and social media content.
10. Other duties as assigned. Percentage of Travel: Up to 25%Physical Demands: Light physical effort. Routine handling of objects up to 20 pounds; prolonged (at least 50% of time) sitting, standing, keyboard or CRT work. May require periods of moderate discomfort due to noise, dust, lighting and/or other conditions.


  • Bachelor's degree and 7-10 years required experience in Healthcare or Life Science content development, which may include experience in the Armed Forces. Bachelor's degree with a specialization in business or marketing preferred.
  • Must have proven ability to write scientific articles, white papers as well as marketing collateral.
  • Experience with CRM databases, preferably Hubspot.
  • Excellent communication skills, both verbal and written.
  • Outgoing and sociable.
  • Analytical, creative, and strategic thinker.
  • English
  • Proficient in Microsoft Office products, particularly Word and PowerPoint and other software necessary to perform the role.
  • Experience with CRM databases, preferably Hubspot. This job requires satisfaction of the credentialing requirements of Sysmex's customers, including hospitals and other healthcare facilities, which generally includes proof of current vaccinations for measles, mumps, rubella, varicella (chicken pox), and COVID-19. Further, Sysmex's COVID-19 vaccination policy, consistent with its status as a federal government contractor and commitment to its customers and to providing a safe workplace for its employees, requires that, to the extent permitted by applicable law, all Sysmex employees must be fully vaccinated against COVID-19 by the latter of your start date. To the extent permitted by applicable law, any offer of employment extended will be conditioned upon the individual's ability to provide proof of current vaccination status to the extent permitted by applicable law. Sysmex makes reasonable accommodations when needed for medical or religious reasons. However, vaccine exemption and other accommodation requests cannot be granted unless the individual is able, with the accommodation, to perform the essential functions of the job including working at customer locations. Salary range $120-125K
    Sysmex is proud to be an EEO/Affirmative Action employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, age, sex, sexual orientation, gender identity or expression, color, religion, national origin, genetics, disability status, protected veteran status or any other characteristic protected by law. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Keywords: Sysmex America, Inc, Baltimore , Manager, Marketing - SII, Advertising , Baltimore, Maryland

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