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Campaign Marketing Manager

Company: R2Integrated
Location: Baltimore
Posted on: January 14, 2018

Job Description:

SUMMARY OF POSITION



The Campaign Marketing Manager is responsible for leading

the execution of R2i---s demand gen strategy with a focus on driving qualified

leads into the funnel, managing complete lead nurturing, and full progression

to sales accepted status. This person is responsible for identifying,

prioritizing, activating, and optimizing channels for demand gen including R2i web

properties, campaign landing pages, paid campaigns, content syndication, ABM,

and direct target marketing. The oversight of these campaigns is tied to top of

funnel leads for inside sales activity and the Campaign Manager will assist in

communicating campaign initiatives to the ISR team. Demand gen campaigns are

multi-touch using the noted channels as well as email, events, partner

channels, webinars, gated, and syndicated content. The Campaign Manager will coordinate

closely with the Content Manager to ensure the right content is in the right

place at the right time. The Campaign Manager is expected to manage and

optimize lead flow across touchpoints and within audience segments to help

drive pipeline.

The role of demand gen is designed to drive revenue growth

against sales and partner channel targets using a mix of tactics aligned with

key messaging, assets, and channels and should leverage available campaign

analytics and customer profile data to provide insights on campaign performance

and improvements. The Campaign Marketing Manager will report on the

effectiveness of acquisition and engagement programs based on established

metrics and KPIs. This person will coordinate with the Marketing Operations

Manager on the optimization of R2i---s MA and CRM integration and its role in

lead scoring and campaign attribution reporting.



PRINCIPAL DUTIES AND RESPONSIBILITIES


  • Use R2i---s editorial calendar, content library, identified

    target audiences, and buyer personas to activate targeted multi-touch and

    multi-channel campaigns
  • Strategic application of R2i---s MA and CRM

    platforms (Marketo and Salesforce) for lead nurturing, scoring, progressive

    profiling, segmenting, qualification, and campaign attribution
  • Drive development of new inbound campaigns

    including recommendations for third-party vendors and lead acquisition tools
  • Manage media buying, targeting, and ABM media

    efforts
  • Manage target account and lead segmentation
  • Deliver

    campaign reporting and insights tied to lead funnel stages and pipeline

    forecasting
  • Keep current with all the latest company and

    industry happenings
  • Communicate with Director of Marketing awareness

    of upsell/cross-sell opportunities
  • Support and travel for R2i marketing events as

    needed


    EDUCATION AND BACKGROUND


    • Bachelor---s degree preferred
    • 4+ years marketing experience (agency

      environment preferred) working with multi-channel campaigns, platforms,

      campaign analytics
    • AdWords certified, Marketo experience and/or certified,

      experience with LinkedIn, Terminus or other ABM platform would be a bonus


      EXPERIENCE



      Understanding of account-based marketing and how to leverage

      multi-channel campaigns for lead development; ability to manage and optimize

      monthly media and campaign budget; must

      have strong professional communication skills both verbal and written;

      understanding of R2i---s various web properties and marketing technologies as

      well as ability to actively manage all aspects of content optimization for the

      purposes of lead generation; able to manage competing priorities and bring

      solutions and options to the table. All duties are performed under the guidance

      of the Director of Marketing.



      ENVIRONMENTAL AND PHYSICAL DEMANDS



      Operates standard office equipment to include telephone,

      computer keyboard, and copy machine. May be asked to assist with event

      materials (banners, booths, swag, boxes), and office environmental aesthetics.

      Apply Now!

      Keywords: R2Integrated, Baltimore, Campaign Marketing Manager, Advertising, Baltimore, Maryland

      Click here to apply!

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