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Sr. Product Marketing Specialist - Reston

Company: Fannie Mae
Location: Reston
Posted on: June 21, 2018

Job Description:

THE COMPANYAre you interested in helping solve today's most critical housing challenges? In simplest terms, Fannie Mae serves the people who house America.We work at the heart of housing by providing reliable, affordable mortgage financing in all markets at all times, buying loans that banks and other lenders originate, so they can fund new loans.This gives more people the opportunity to buy, refinance, or rent homes and apartments.Creating these opportunities is what drives the people who work at Fannie Mae.For more information about Fannie Mae, visit JOB INFORMATIONUtilize broad expertise or unique knowledge in leading and performing assignments to optimize opportunities with current and potential external partners with the goal of sourcing additional investments or distributing securities, promoting products and technology, and/or identifying new strategies and products.Interpret reports and records and provide value-added expertise.Exercise independent judgment in conducting research and determining methods and procedures on new or special assignments.May operate in a lead or supervisory role.KEY JOB FUNCTIONS

  • Develop and execute high-level strategies to expand volume and increase customer base.Manage key internal and external relationships.
  • Consult with current and potential external partners in developing programs, products, and initiatives.Review market research and present insights and in-market learning.
  • Conduct strategic planning for large accounts.Provide consulting support, best practices, and project management.Support customers in developing outreach strategies and events and identifying key markets.
  • Develop and lead market research.Independently determine methods and procedures.Identify, analyze, and interpret key competitive issues and opportunities.Assess implications of market developments.Provide high-level recommendations.
  • Resolve concerns on significant matters.Devise creative and effective solutions.
  • Propose and collaborate on technology and product updates.
  • Design, modify, install, and/or maintain metrics that drive and measure business performance.Produce highly complex reports.Deliver presentations.
  • May complete projects or participate as a team member on projects at the highest level of complexity.EDUCATION
  • Bachelor's Degree or equivalent required MINIMUM EXPERIENCE
  • 6+ years of related experience SPECIALIZED KNOWLEDGE & SKILLS
  • Background in B2B and technical product marketing
  • Partner and/or field expertise with an ability to communicate and influence across levels and functions
  • Develop product positioning and messaging that differentiates Fannie Mae's products in the market
  • Ability to communicate the value proposition of the products to the sales and account teams and develop tools that support the selling process of Fannie Mae's products
  • Vast cross-group collaboration and people skills, including leading cross functional teams to ensure successful product launch in market
  • Understanding of product development lifecycles to be able plan go-to-market strategy and launch plans in conjunction with product development
  • Develop success metrics for campaign success measurements (e.g., KPIs) and be able to analyze and report campaign progress
  • Ability to think outside the box to provide a strategic, yet creative solution, to solve customer problems EMPLOYMENTAs a condition of employment with Fannie Mae, any successful job applicant will be required to pass a pre-employment drug screen and to successfully complete a background investigation.Fannie Mae is an Equal Opportunity Employer.

    Keywords: Fannie Mae, Baltimore, Sr. Product Marketing Specialist - Reston, Advertising, Reston, Maryland

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