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Digital Marketing Coordinator

Company: Live! Casino & Hotel
Location: Hanover
Posted on: October 11, 2018

Job Description:


This position is responsible for supporting Live! Casino & Hotel marking needs in the creation and execution of email & mobile app initiatives to meet company's objectives. Provides day to day support including but not limited to supporting all production and design needs, creative routing to program owners, and project calendars. The Digital Marketing Coordinator is also responsible for the success and continued promotion of Live! Social Casino (www.livecasino.social).

SPECIFIC DUTIES AND RESPONSIBILITIES


  • Coordinate the day to day development of promotional email marketing by following and creating marketing campaign calendars.
  • Drive and coordinate email scheduling with content, relevancy, smart segmentation, personalization, testing plans, and prioritization for all brands.
  • Review first round of creative to ensure it matches owner's stated intent and consistent with our brand.
  • Route creative from the designer(s) or agencies to the appropriate internal program owner for approval or recommended changes.
  • Set up and deploy push notifications on the mobile application
  • Update Live! Social Casino website with new game content, promotions and property call outs
  • Run reports for management to look over that touch on email, app and social casino APIs
  • Perform minor creative edits and updates
  • Research and respond to guest inquiries relating to their casino account, their email deliverability, or their social casino experience.
    "
    Requirements
    EDUCATION, TRAINING, AND EXPERIENCE

    • At least one year of digital marketing experience with extra consideration for high volume
    • Basic knowledge of Adobe Design Suite.
    • A Bachelor's Degree in Marketing or related field is recommended
    • Must be able to obtain and maintain appropriate gaming license as mandated by the Maryland Lottery & Gaming Control Agency.

      MENTAL AND PHYSICAL REQUIREMENTS

      • Must have excellent time management and organizational skills
      • Ability to demonstrate excellent customer service
      • Ability to analyze and interpret departmental needs and results
      • Ability to solve complex problems
      • Ability to perform assigned duties under frequent time pressures in an interruptive environment
      • Ability to be exposed to alcohol, smoke, bright lights and noise
        "

        Keywords: Live! Casino & Hotel, Baltimore , Digital Marketing Coordinator, Advertising , Hanover, Maryland

        Click here to apply!

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