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Senior Marketing Specialist

Company: Laureate Education
Location: Columbia
Posted on: October 12, 2018

Job Description:

GENERAL SUMMARY: Are you ready to apply your marketing and CRM skills in a fast-paced environment focused on business results, superior customer experience, and making a social impact? Walden University offers PhD, Masters, and Undergraduate online degree programs globally. We are an important part of the Laureate network of universities and driving our Here for Good mission to enhance the lives of our students and alumni. Walden is expanding its award-winning Consumer Engagement team and looking for dynamic digital marketers with the skills and team focus to propel our student engagement campaigns. The Senior Specialist of Student Engagement develops and executes campaigns in our marketing automation platform (Marketo) to drive engagement and retention across the customer lifecycle. Responsibilities include the build, QA and deployment of email, SMS, web personalization and retargeting campaigns in Marketo and Salesforce within an agile development methodology. The Senior Specialist will also track campaign performance, including deliverability, opens, clicks etc., using Marketo, Google Analytics and Tableau reporting tools, to understand customer behavior and student progression, and drive continuous improvement through test and control. This role works closely with our partners in Creative and Digital Marketing, as well as our Academic and Student Support teams. The successful candidate works well with minimal supervision, helps to identify and prioritize the marketing needs, develops strategies and plans to meet these needs, measures and analyzes results, and recommends and implements new strategies, solutions and programs to achieve goals. All members of the Consumer Engagement team are encouraged to grow and expand their skills and career, including sponsored Marketo and Agile certification, monthly analytic deep-dives, and the chance to lead cross functional team projects. ESSENTIAL DUTIES AND RESPONSIBILITIES: Responsibilities include: Creation and execution of multi-channel database marketing campaigns that deliver on business goals Use database marketing strategies, techniques and tools to create a program of triggered messages and digital experiences based on customer behaviors and preferences Create data-driven, dynamic campaigns using email, web personalization, SMS and retargeting, and tests that deliver against ROI targets through a highly segmented customer base Set up all activities and campaigns in our marketing automation systems; establishes and executes QA testing of campaigns, templates, processes etc. Strong focus on consumer engagement, encompassing emails, landing pages, display retargeting, dynamic website experiences etc. Execute QA and end to end testing for email templates and campaigns Drive and optimize key traffic and business metrics including open rates, CTR, GA data & goals Ensure compliance with CAN-SPAM, TCPA, GDPR and other international email regulations Assists in plan development, tracking and reporting of campaign performance Diagnose issues and optimize campaigns to drive enhanced customer experience and business results Collaborate with key partners and stakeholders to solve problems, create efficiencies, and achieve business goals EDUCATION and/or EXPERIENCE: 2 years of related marketing experience (marketing automation, digital marketing). 1 years with Marketing Automation (Marketo preferred) Experience with Salesforce a plus Experience with Google Analytics, HTML & CSS a plus Experience in an entrepreneurial and fast-paced environment Exposure to working in a multi-channel environment Project management skills with the ability to manage their own work as well as contributions from creative, brand and IT. Strong communication and organizational skills Must be a creative, outgoing team player who is interested in being a part of positive organizational growth BS/BA degree in Marketing or related field and/or comparable industry related experience required

Keywords: Laureate Education, Baltimore , Senior Marketing Specialist, Advertising , Columbia, Maryland

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