Digital Marketing Strategist
Company: Laureate Education
Posted on: December 9, 2018
GENERAL SUMMARY: The Digital Marketing Strategist will be responsible for developing marketing strategies, market opportunity analysis, and campaign strategies to drive leads and enrollments across the assigned verticals and programs through a wide variety of digital channels (e.g. PPC, CPM buys, SEO, website and landing page optimizations). He/she will work with a cross functional team to develop, implement, and optimize results oriented plans, then manage execution to achieve targets. The Digital Marketing Strategist will also be responsible for coordinating the day-to-day communications across multiple areas of the business to drive alignment and collaboration. A successful Digital Marketing Strategist will juggle multiple priorities and demands in order to achieve a positive outcome for the business, as well as demonstrate an ability to communicate interpersonally with a wide range of stakeholders and grasp differing viewpoints clearly. ESSENTIAL DUTIES AND RESPONSIBILITIES: Requires a broad understanding of digital marketing principles, particularly those focused on performance marketing (paid search, social, SEO, conversion rate optimization, message testing, etc.) Requires ability to develop and work with reports that cover marketing performance, site performance, user behaviors, P&Ls, budgets, and market research data. Develop a deep understanding of market dynamics including competition in the marketplace, the target markets information needs, and successful user applications. Identify, recommend, and help develop successful visitor experiences. Collaborate with the brand and content team to develop impactful content for an engaging experience that aligns with Waldens brand. Responsible for ensuring the business plans are executed and results are analyzed for future direction. Work with marketing channel partners to develop strategies and set direction for campaigns, ensure all parties are in place to execute the plans, manage budgets, inquiries, enrollment, attrition tracking and forecasting for the campaigns. Collaborate with research and analytics teams to articulate high-level strategic questions to help guide the data collection and reporting process. Take ownership digital strategy for assigned products and contribute as a team player by applying strong leadership skills and building a high performance, cross-functional team environment. Collaborate with management team to project impact of marketing campaigns TECHNICAL, MANAGERIAL, and PEOPLE SKILLS REQUIRED To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Demonstrated track record of driving marketing results. Skilled in planning, organizing, and project management. Skilled in budget development and management. Understanding of business analysis tools and methods. Ability to manage multiple, competing priorities. Advanced critical thinking, analysis, and synthesis skills. Proficient with intermediate Microsoft Word, Excel, PowerPoint, email and Internet software. Must thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities EDUCATION and/or EXPERIENCE: Bachelor's degree; MBA preferred. 5 years of related Marketing experience, with special interest in the higher education experience As a member of our team, you will enjoy a competitive salary and attractive benefits, including medical, dental and life insurance; 401k plan; and much more. Laureate Education, Inc. provides the opportunity to impact the lives of highly motivated adult learners.
Keywords: Laureate Education, Baltimore , Digital Marketing Strategist, Advertising , Columbia, Maryland
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