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Head of Marketing, US Intermediaries

Company: T Rowe Price
Location: Baltimore
Posted on: November 11, 2019

Job Description:

Our mission as a leading investment management firm is to help our clients achieve their long-term financial goals. We believe our associates are the key to this mission and we are always looking for talented individuals who share our commitment to our clients success. If youre looking for challenging work experiences and the ability to learn in a collaborative culture, we invite you to explore the opportunities available at T. Rowe Price. Role and Responsibilities Reporting to theHead of US Intermediaries, the Head of Marketing, US Intermediaries will be responsible for launching and overseeing strategic marketing initiatives to further accelerate the business units growth trajectory. The leader we are looking for is a partner in driving distribution effectiveness (i.e. guiding advisors to the T. Rowe Price platform) using data, technology and optimal programming (content included) to drive consideration and purchase of TRP products. This role willwork closely with US Intermediaries (USI)leadership to determine overall business unit priorities to support sales and AUM growth and enhanced product offerings. This person will be responsible for leading and delivering on all aspects of marketing functions for the USI business, collaborating with peers leading marketing within other T. Rowe Price Business Units and the firm's enterprise marketing team. He or she will play a critical role on the Global Marketing Leadership Team. Key responsibilities will include: Lead all of T. Rowe Price U.S. Intermediaries marketing. Member of U.S. Intermediaries management team. Member of the Global Marketing Leadership Team. Develop and lead US Intermediaries digital strategy. Collaborate with key stakeholders across USI as well as other stakeholders throughout thefirm on go-to-market strategies and new product launches. Understand and utilize available data and analytics to effectively target business opportunities and optimize the impact of programs in market. Monitor relevant metrics to gauge effectiveness of marketing initiatives. Create and drive the integrated marketing strategy and its key deliverables for TRP Investment Products, including the variety of vehicles they are offered within (e.g. Mutual Funds, SMAs, CITs, ETFs). Consult with partners across the firms distribution channels to drive consistent marketing strategy and alignment of messaging. Develop and deliver sales presentations, marketing collateral, videos, web content, events, advertising (largely trade/professional), digital experience to deliver high quality leads, and associated education. Lead cross-company and cross-functional teams toward shared deliverables. Influence business partners and ensure seamless handoffs from content creation to dissemination to end-clients. Provide strategic leadership and oversight of marketing and communications initiatives supporting the sales and relationship management teams. Generate market and client insight by identifying research needs and research partners, interpreting and presenting results, and making strategic recommendations to improve T. Rowe Prices approach to the intermediary market. Lead the development and implementation of a cohesive marketing collateral strategy in order to extend the reach and effectiveness of the sales and relationship management teams. Manage the competitor analysis protocol, including product positioning analysis versus leading competitors, identified competitive strengths and weaknesses, and recommended areas of focus for sales and retention efforts. Lead implementation of ongoing business unit PR strategy. Ensure a high degree of coordination with the business unit and the shared service organizations. Drive strategic and executional coordination to ensure that institutional messaging was consistent around the globe, and leveraged best practice tactics across geographies. Lead Intermediary (B2B) business advertising efforts. Optimize spend and efficiency of advertising through quantitative and qualitative analysis. Create long-term strategic advertising plan by evaluating competitive, technological, and market environment in conjunction with business goals. Shape thought leadership and content marketing strategy, including close collaboration with investment teams and other internal sources. Translate thought leadership into content that drives business growth. Oversee a coordinated communication agenda across the firm website, firm mobile applications, social media, digital newsletters, and print communications. Set standards for the use of communications channels to ensure optimal distribution of content. Evaluate emerging communications channels and technologies to assess their potential use. Qualifications The Head of Marketing, US Intermediaries has 15+ years of omni-channel marketing experience, with a strong preference for financial services experience, but minimally with experience marketing related services via intermediaries and institutions. This person is known for providing strategic leadership and direction while working collaboratively across complex organizations. He or she thrives as an influencer with a sense of urgency and ownership. This person is known for developing a point of view, engaging others, then taking action. He or she embraces KPIs and clear objective success measures.This person has strong P & L, business, and financial acumen and a record of successfully implementing marketing strategies and driving results. He or she has the ability to provide strategic leadership to the team and is known for working collaboratively, especially within a sales organization. This person will be known for making fact-based recommendations and decisions and will have strong business analytics and predictive modeling skills. He or she has prior management or supervisory experience. A Bachelors degree is required; an MBA is preferred. FINRA Series 7, 24, and 63 are required ( or will be attained within three months of start date). Key Professional Experiences Leadership and Team Building Skills This person is known for recognizing, articulating, and promoting the opportunity to improve and enhance the external customer and the internal business with an uncompromising drive for congruence in operational performance. The ideal candidate influences others through facts and research. He or she has provided leadership by establishing credibility and trust with colleagues at all levels within an organization and has demonstrated the ability to hire a strong team, develop colleagues, and lead byexample. This person has a hands-on approach and strong intellectual curiosity and interacts with others in ways which enhance understanding and respect. Demonstrated record of recruiting, developing, retaining, and motivating a diverse leadership team comprised of high-caliber talent. A mature, self-confident executive with strong interpersonal skills who can lead by influence and support as much as by organizational reporting structures. Sophisticated Strategist and Conceptual Thinker This person owns decisions, builds followership, has a point of view, and listens/amends/improves then moves forward. He or she is known as a keen influencer of others; provides clear and decisive direction with focus on achieving outcomes with and without direct authority to command action. This person has strong verbal and written communications skills and displays confidence in formal and informal settings with team members, senior executives, and business partners. This person will be able to draw on the ideas of others to craft meaningful strategies and plans. The candidate will also have excellent skills at influencing, shaping, and catalyzing dialogue across the organization and in the market, identifying barriers to effectiveness and generating support for solutions. Broad Business and Analytical Acumen Strong business and financial acumen are required. This person is inquisitive by nature (possessing an elevated level of intellectual curiosity) with a demonstrated ability to gather and analyze primary research as a part of their decision-making process. He or she has a record of sound fiscal management and has strong analytical capabilities both from an operational and a customer experience perspective. This person can see across the enterprise as well as think through the key leverage and growth opportunities across business units. Experienced and mature executive with gravitas and natural authority who can prioritize and provide clear strategic insights and operational direction which drive improvement. Results Orientation with a Focus on Execution The ideal candidate exhibits high energy, competitiveness, and focus. He or she has shown the ability to balance multiple, dynamic priorities and produce positive, measurable results. This person should also be entrepreneurial and inventive with a natural ability to work across a flat and high-paced work landscape. Drives operational discipline through all levels of the organization; creates systems for tracking, measuring, and monitoring performance to allow for quick intervention and continuous adjustments to drive results. T. Rowe Price is an Equal Opportunity Employer

Keywords: T Rowe Price, Baltimore , Head of Marketing, US Intermediaries, Advertising , Baltimore, Maryland

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