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Digital Marketing Specialist

Company: Maxim Healthcare Services
Location: Columbia
Posted on: November 14, 2019

Job Description:

Position Description: Maxim Healthcare Services is currently seeking a strategic and results-oriented Digital Marketing Specialist ready to make an impact on the culture and growth of our organization. The Digital Marketing Specialist will manage effective digital marketing strategies to increase brand awareness, attract candidates, and generate qualified leads. The person in this position will support multiple digital marketing initiatives with a strong focus in managing social media content and email campaign management. This individual will work within a highly-collaborative team environment and this role offers a great opportunity to partner with multiple stakeholders on marketing strategy and execution. Essential Duties and Responsibilities:

  • Works collaboratively with the marketing team to create and implement digital marketing strategies and plans
  • Builds and executes an effective e-mail marketing program. This includes building lists, creating segments, scheduling, planning, creative development with design team, set-up, review, QA, deployment, reporting and analysis
  • Conducts A/B and multivariate testing of email messages and landing pages to improve performance
  • Builds and executes effective search engine optimization (SEO) strategies to increase qualified website traffic. This includes performing ongoing keyword discovery and related research to identify opportunities and drive content planning, managing keyword rankings, as well as analyzing and reporting on performance
  • Collaborates with business lines and recruitment teams to develop and implement annual social strategies that align with strategic business goals
  • Creates and manages social content editorial calendars as needed
  • Monitors conversations across social media channels and addresses/escalates important issues, daily conversations and engagements in real time through engagement, escalation and documentation
  • Evaluates key social and email metrics and create monthly reports to inform strategy and provide actionable insights
  • Contributes to other digital media programs including Pay-Per-Click and job board strategies
  • Stays abreast of digital marketing best practices and trends
  • Performs other duties as assigned/necessary
    Minimum Requirements:
    • Bachelor's Degree required; a major in Marketing, Communications, or related field strongly preferred
    • Three to five (3-5) years of proven digital marketing experience
    • Excellent writing and editing skills required
    • In-depth understanding of digital marketing best practices
    • Familiarity with AdWords, Hubspot, Google and Bing algorithms, CRM platforms, and email design best practices
    • Experience with analytical tools and the ability to dive deep into metrics and reporting
    • Ability to manage multiple projects and work independently
    • Strong communication skills, both verbal and written
    • Experience presenting large scale presentations to executive teams
    • Detail-oriented
    • Experience working with cross-functional teams
    • Ability to effectively elicit/provide information to and from appropriate individuals (including, but not limited to, supervisors, co-workers, clients) via strong communication skills; proficiency in the English language may be required
    • Must be at least eighteen (18) years of age

Keywords: Maxim Healthcare Services, Baltimore , Digital Marketing Specialist, Advertising , Columbia, Maryland

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