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Director of Marketing Communications

Company: Aquent
Location: Baltimore
Posted on: February 25, 2021

Job Description:

How we're investing through this unprecedented time. Your next big adventure starts with a single step. Start by finding jobs perfectly matched to your unique talents. Our client, a start-up that is working to shift the trajectory of the one--of the country's most exciting, but underestimated, cities: Baltimore, Maryland, is seeking a Director of Marketing Communications. In this incredible opportunity, you'll be part of a driven, results-focused, but welcoming and casual team, on a mission to galvanize Baltimore's innovation ecosystem. It's an exciting opportunity to help shape and build a transformational initiative from the ground-up, alongside established and emerging Baltimore leaders. You'll be pivotal to our success as one of the first executive employees, and in turn, we promise a dynamic work environment, solid benefits, a collaborative team, and the ability to interact with, influence and learn from leaders in the innovation and startup communities.-- If you are looking for work in a supportive, entrepreneurial environment, are interested in building something meaningful, have the humility to do what it takes to grow an ambitious initiative from the ground up, and want to have fun while doing it, we'd love to hear from you.-- Who you are-- We are looking for an experienced, thoughtful, innovative communicator and community builder. You'll report directly to the CEO, and be part of the executive team, with primary responsibility for building our local and national communications, marketing, storytelling, brand, and community engagement strategies. This is a role for a leader who can think beyond the expected, and is comfortable working with a range of constituencies from academics, to entrepreneurs, to big-company CEOs. It's also critical that you are committed to driving diversity & belonging and to combating racism.-- Your creative approaches will ensure that people don't just read our messages, they absorb information, learn through context, and have reliable resources from which to draw when they need it. You will gain buy-in and trust through effective relationship building and you'll be a sought-after resource for those trying to connect the dots in Baltimore. This role will offer tremendous opportunity for exposure to high profile leaders and professional growth.-- What you'll do-- --- Work closely with the CEO and colleagues to build a robust marketing, communications and community engagement engine that is inclusive, timely, on-brand and inline with our values-- --- Responsible for digital marketing program effectiveness at meeting organization strategic objectives, including email, search, social and website channels-- --- Ensure that strategic marketing and communications campaigns are comprehensive, well-planned and delivered across external and internal channels.-- --- Develop comprehensive communications programs that build awareness among key audiences: entrepreneurs, investors, and knowledge economy workers.-- --- Oversee development and maintenance of website and digital collateral such as case studies, e-books, annual reports, and research.-- --- Support the promotion of events with marketing materials and digital advertising.-- --- Develop marketing and communications plans in collaboration with stakeholders and partners across Baltimore's innovation ecosystem.-- --- Cultivate external relationships to expand reach of company initiatives-- --- Create engaging opportunities that increase involvement by key audiences (academics, entrepreneurs, investors, political leaders, agency partners, business community, and funders).-- --- Drive conference and events strategy including speaking engagements for you, CEO, board members, staff and partners.-- --- Direct and manage marketing and PR agencies, and manage all media-related activities.-- --- Expand thought leadership program to promote CEO, partners, and position the company as significant national-- leaders in the knowledge economy.-- --- Measure and report effectiveness of PR and marketing communications programs across online-- and offline channels to CEO and leadership staff.-- --- Develop processes and documentation to support growth and scale.-- --- Recommend tools needed for effective program implementation.-- TOOLS/MUST HAVES:-- --- Minimum of 7+ years of communications, journalism or marketing experience with at least some experience in a high growth, technical or start-up environment-- --- BA/BS Degree required, MA desirable-- --- A proven track record of effectively developing and managing communications, public relations,-- community engagement and thought leadership programs-- --- Experience driving growth through marketing initiatives in an entrepreneurial setting-- --- Mastery of GSuite and Slack-- --- Experience with marketing CRM and automation providers such as Salesforce, Pardot, Hubspot,-- Marketo or similar-- --- Experience managing external agencies and partners-- --- Design communications strategies that consider both proactive and reactive tactics-- --- Mastery of the English language in written and verbal communications-- --- Produce analytical strategies for measuring and assessing the effectiveness of communications and adapt accordingly-- --- Strong analytical skills, the ability to analyze data and identify meaningful conclusions which will inform communication strategies-- --- Intellectual curiosity, a strong growth-mindset, and the desire to constantly improve-- --- Excellent facilitation and communications skills as well as exceptional collaboration and influence skills across varying sizes of organizations, with both established and emerging business leaders-- --- Strong project management skills and experience managing cross-functional relationships and priorities-- --- Proven strategic agility, ability to succeed in a fast-paced, continuously-evolving environment-- --- Ability to influence with integrity and maintain a strong voice and informed perspective-- From the beginning, we've believed that change doesn't happen without leadership. That's why we keep on forging new, innovative pathways in the industry we helped transform.

Keywords: Aquent, Baltimore , Director of Marketing Communications, Executive , Baltimore, Maryland

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