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Product Marketing Manager (Remote)

Company: SmartRecruiters
Location: Baltimore
Posted on: January 16, 2022

Job Description:

Company Description

SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success-including brands like Bosch, LinkedIn, Skechers, and Visa-using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you're taken care of. Our inclusive office environment welcomes and respects all.

Job Description

As Product Marketing Manager (PMM) you will own the successful launch and growth of a product portfolio by delivering on both strategy and execution:

What you'll deliver:

Go-to-Market Strategy - in order to help the Sales Teams reach their business targets on your product portfolio

  • Market opportunity definition and sizing
  • Continuous monitoring of market and competition to build our competitive positioning
  • Customer / User / account segmentation (e.g. by use case, vertical, etc.)
  • Broad market and segment-based narrative and messaging development
  • Research-driven pricing and packaging
  • Go-to-market strategy definition and articulation
  • Success tracking post-release

    Execution -

    • End-to-end product launch management in collaboration with product, pre-sales, demand gen, customer success, and other teams, internally
    • Strategic content plan and roadmap relevant to each stage of the customer journey
    • Comprehensive sales enablement toolkit and regimen for your product(s)
    • Customer facing collateral and documentation development (sales decks, data sheets, blog and social media contents, demos, one-pagers...)


      • 3-4 years of PMM or related experience in B2B SaaS
      • Excellent copywriting and storytelling skills
      • Strong interpersonal skills
      • Strong project management and planning
      • Experience working within an agile product development environment and incremental product release approaches
      • Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
      • Strong attention to detail and analytical skills
      • Self starter with strong sense of ownership and urgency
      • Ability to work with all levels of internal staff, clients, and prospects
      • Not afraid of finding data to build outcome focused narratives

        Additional Information

        SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Keywords: SmartRecruiters, Baltimore , Product Marketing Manager (Remote), Executive , Baltimore, Maryland

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