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Marketing Director, Dining Programs

Company: The Johns Hopkins University
Location: Baltimore
Posted on: January 16, 2022

Job Description:

Press Tab to Move to Skip to Content Link Johns Hopkins mandates COVID-19 and influenza vaccines, as applicable.
Exceptions to both the COVID-19 vaccine requirement and the flu vaccine requirement may be provided under certain circumstances. The Department of Dining Programs is seeking a Marketing Director of Dining Programs (Communications & Marketing Manager) who will be responsible to promote the vision for the dining program from an innovative, cutting edge and world class experience. Lead and project-manage strategic initiatives. Continually assess goals, targets, certifications, and practices to stay abreast of current trends that will benefit the satisfaction, safety, health and well-being of the JHU community, and ensure JHU Dining remains a national leader in high quality customer services and sustainability programs. As the program is in transition to a new Self-Op Dining operation, the Marketing Director will be responsible for building the marketing initiatives and platforms from the ground up. This is an incredible opportunity to develop the platforms and initiatives for the future. The Marketing Director will be responsible for the design, gathering and assessment of customer feedback data. Monitor results and respond to findings to ensure continuous improvement in processes and programs as well as high levels of satisfaction for students, guests and the JHU community. They will also c reate, articulate, and obtain buy-in for JHU Dining's mission, vision, and strategy. Develop plans to materialize strategy and analyze program initiatives. The Marketing Director for Dining will establish and maintain effective a positive communications strategy, including social media, website, news articles, and a range of other outlets with the objective of raising internal and external awareness of JHU Dining's efforts and related activities. Specific -Duties & Responsibilities Marketing (40%)

  • Responsible for the development of all marketing materials related to dining
  • Build, support and maintain social media platforms for the Dining Program
  • Manage and support any external resources relating to marketing material development and ongoing support, i.e. website development, branding materials
  • Work with the AVP and Central Communications to build the Dining Brand
  • Work closely with the Director of Culinary Innovation on all Signage and operational presentation materials
  • Create the Annual special Events calendar for Campus wide events, such as Family Weekend and Convocation. Create and maintain the Dining location special events calendar that outlines special event programming for all dining locations
  • Develop and maintain a student feedback portal Operational (20%)
    • Serve as the department point of contact for all meetings/inquiries about student engagement topics to coordinate, and enhance the program
    • Representing JHU Dining at relevant meetings, assist in strategic planning, and coordinating JHU Dining events
    • Stay abreast of trends and patterns with the industry and make recommendations for changes to the Dining program
    • Effectively collaborate with both the Student Affairs communications team and Central university communications to ensure alignment in all aspect of Dining communications
    • Manage marketing admin and any student interns related to marketing Marketing Research/Data Collection (20%)
      • Focus groups, surveying, campus mapping, trend development, Gen Y research, competitive pricing analysis, etc
      • Interaction with clients, university department heads, student organizations, community groups, etc. Strategic Planning/Innovation/Creativity (20%)
        • Development of new strategies and tactics for promoting existing or new locations, etc. to enhance sales and customer satisfaction
        • Development and execution of annual meal plan campaigns, including oral and written presentations, to various target groups (e.g.; on-campus residents, commuters, faculty & staff, etc.) Minimum Qualifications (Mandatory):
          • Bachelor's Degree and at least 5 years of relevant experience in Higher Ed food service and/or training or an equivalent combination of education and experience required
          • Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula* -
          • Experience with PC-based Microsoft Word products (PowerPoint, Excel, Word, etc.)
          • Strong interpersonal skills in order to build solid working relationships internally and externally * -JHU Equivalency Formula: -30 -undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for the required education on the same basis. -For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job. - ** -Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date. - Special Knowledge, Skills & Abilities:
            • Excellent written and verbal communication skills with the ability to write clear, concise copy for digital and print materials; strong editing and proofreading skills
            • Solid understanding of principles of design; demonstrated experience working within established brand standards
            • Extensive knowledge of and fluency within social media platforms
            • Experience using content management systems (e.g. WordPress) and email marketing platforms; familiarity with HTML/CSS
            • Understanding of measurement tools (e.g. Google Analytics) and how to translate data insights into action
            • Superior attention to detail; ability to think creatively, strategically, and analytically
            • Excellent interpersonal skills, cultural responsiveness, and the ability to work collaboratively with multiple groups, including students, staff, and administrators
            • Self-motivated with excellent problem-solving, time management, and project management skills Classified Title: -Communications & Marketing Manager Working Title: Marketing Director, Dining Programs
              Role/Level/Range: ATP/04/PE -
              Starting Salary Range: $69,830 - $95,960 annually (commensurate with experience)
              Employee group: Full Time -
              Schedule: M-F 8:30am - 5:00pm -
              Exempt Status: -Exempt -
              Location: Homewood Campus
              Department name: Dining Programs -
              Personnel area: Homewood Student Affairs The successful candidate(s) for this position will be subject to a pre-employment background check. If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at jhurecruitment@jhu.edu . -For TTY users, call via Maryland Relay or dial 711. The following additional provisions may apply, depending on campus. -Your recruiter will advise accordingly. The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office. Equal Opportunity Employer
              Note: Job Postings are updated daily and remain online until filled. -

Keywords: The Johns Hopkins University, Baltimore , Marketing Director, Dining Programs, Executive , Baltimore, Maryland

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