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Director, Attribution Analytics

Company: Merkle Inc.
Location: Columbia
Posted on: September 25, 2022

Job Description:

Director, Attribution Analytics (Merkle Inc., Columbia, MD): Evaluate client needs for quantitative analysis; Articulate relevant solutions based on requirements; Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints; Coordinate and manage data collection with clients, internal stakeholders, and junior analysts; Develop reports and processes to manage data quality control; Supervise and, as needed, conduct modeling of client data, often in compressed timelines. Interpret and visualize model estimates and diagnostic; Support client and media teams to deliver insights on model results and recommendations; Drive process innovation and continuous improvement; Daily coaching and mentoring of team of lead analytical consultants and junior analysts; and participate in business development efforts to represent analytic capabilities and drive new business growth. Must have experience with the following in order to complete the above-mentioned tasks: Experience with web analytics data and reporting, including GA360 and Adobe; Experience with extracting and analyzing data from digital media platforms, including Facebook, DV360, CM360, SA360, and Google Ads; Experience with optimizing digital media channels (mobile, social, search), offline channels including linear TV, addressable TV, and direct mail; Experience with applying regression analysis and econometrics methods to deliver marketing media mix models; Experience with multi-touch attribution modeling; Knowledge of time series analysis and machine learning techniques; Experience building and managing analytics solutions on cloud infrastructure (GCP); Experience using SQL tools to work with cloud-native data warehouses (Snowflake and BigQuery); Experience using both Python and R to analyze data, build and validate models, and deliver insights; Experience using Tableau Server dashboards to deliver reporting solutions; Ability to use command line interfaces; and Ability to use version control tools (Git). Requires a Master's degree or foreign equivalent in Statistics, Data Science, Economics, or related quantitative field and at least three (3) years of experience as a Data Analyst or related occupation. Itinerant employment - employee may be required to work at various unanticipated locations throughout the U.S. Option to work from home. Please apply online at:

Keywords: Merkle Inc., Baltimore , Director, Attribution Analytics, Executive , Columbia, Maryland

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