BaltimoreRecruiter Since 2001
the smart solution for Baltimore jobs

Director, Attribution Analytics

Company: Merkle Inc.
Location: Columbia
Posted on: September 25, 2022

Job Description:

Director, Attribution Analytics (Merkle Inc., Columbia, MD): Evaluate client needs for quantitative analysis; Articulate relevant solutions based on requirements; Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints; Coordinate and manage data collection with clients, internal stakeholders, and junior analysts; Develop reports and processes to manage data quality control; Supervise and, as needed, conduct modeling of client data, often in compressed timelines. Interpret and visualize model estimates and diagnostic; Support client and media teams to deliver insights on model results and recommendations; Drive process innovation and continuous improvement; Daily coaching and mentoring of team of lead analytical consultants and junior analysts; and participate in business development efforts to represent analytic capabilities and drive new business growth. Must have experience with the following in order to complete the above-mentioned tasks: Experience with web analytics data and reporting, including GA360 and Adobe; Experience with extracting and analyzing data from digital media platforms, including Facebook, DV360, CM360, SA360, and Google Ads; Experience with optimizing digital media channels (mobile, social, search), offline channels including linear TV, addressable TV, and direct mail; Experience with applying regression analysis and econometrics methods to deliver marketing media mix models; Experience with multi-touch attribution modeling; Knowledge of time series analysis and machine learning techniques; Experience building and managing analytics solutions on cloud infrastructure (GCP); Experience using SQL tools to work with cloud-native data warehouses (Snowflake and BigQuery); Experience using both Python and R to analyze data, build and validate models, and deliver insights; Experience using Tableau Server dashboards to deliver reporting solutions; Ability to use command line interfaces; and Ability to use version control tools (Git). Requires a Master's degree or foreign equivalent in Statistics, Data Science, Economics, or related quantitative field and at least three (3) years of experience as a Data Analyst or related occupation. Itinerant employment - employee may be required to work at various unanticipated locations throughout the U.S. Option to work from home. Please apply online at: https://www.merkleinc.com/careers.

Keywords: Merkle Inc., Baltimore , Director, Attribution Analytics, Executive , Columbia, Maryland

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Maryland jobs by following @recnetMD on Twitter!

Baltimore RSS job feeds