BaltimoreRecruiter Since 2001
the smart solution for Baltimore jobs

Senior Manager, Product Marketing, Enterprise and Partnerships

Company: Circle
Location: Baltimore
Posted on: November 26, 2022

Job Description:

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockchains for payments, commerce and financial applications worldwide. Circle platforms and products provide a suite of internet-native financial services for payments, treasury infrastructure and capital formation. Circle is also a principal developer of USD Coin (USDC), which has become the fastest growing dollar digital currency in the world. USDC has grown to over 43+ billion in circulation and supported over $1.9+ trillion in transactions in the past year. Circle's payments and treasury infrastructure services available through the Circle Account and APIs helps bridge the legacy financial system and digital currency and blockchain based finance. Combined, Circle's suite of services helps companies to participate in a more open, global and inclusive financial system. What you'll be part of: With the mission "To raise global economic prosperity through the frictionless exchange of financial value," Circle was founded on the belief that the internet, blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy. We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money and internet-native finance. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our world. Furthermore, we are also Mindful, Driven by Excellence, and High Integrity. What you'll be responsible for: Circle is looking for an experienced Sr. Manager, Product Marketing to lead and support Circle's Enterprise and Strategic partnerships pillars. This role will set the product marketing vision in close alignment with Product teams, and shape the roadmap for sales enablement and partner activations in collaboration with our Alliances, Revenue, Marketing and Product teams. For the strategic partnerships pillar, this individual will build, execute, and scale an integrated marketing strategy to launch and activate our strategic partnerships with traditional payment processors, payment technologies and networks to grow stablecoin in circulation and unlock usage of Circle products. For the Enterprise pillar, this individual will identify core segments and audiences, define and build compelling narratives to help unlock Circle's large-scale Enterprise opportunities. You'll set the vision and drive Go-To-Market (GTM) strategy, positioning, messaging and sales enablement across Circle's high-priority business verticals. This role reports to the Senior Director of PMM and Marketing Strategy, and is a relatively nascent focus area at Circle, so this is an opportunity to help build something from the ground up. What you'll work on:

  • Lead the Enterprise and Partnerships focused PMM functions at Circle. Grow, hire and mentor a global team of product marketers for a growing function.
  • Own GTM launches of our Financial services partners (ie. Visa, Mastercard) and future partners, through facilitation of press releases, co-marketing strategy, social media, and sales training.
  • Drive Enterprise scale GTM launches including pitches, beta launches, including thought partnership with Revenue and Product teams.
  • Work closely with the Demand Generation function at Circle to influence, define and land key co-marketing programs across partners and enterprises.
  • Act as the blockchain and payments SME, and an internal advocate for Circle's existing and future partners/enterprises.
  • Identify new co-marketing and activation opportunities with Circle's strategic partners and Enterprise customers.
  • Partner with Product, Revenue and Alliances to develop and execute multi-pronged partner and enterprise activation strategy.
  • Shape the development of marketing materials (i.e. pitch decks, messaging, collateral, webinars, case studies, sales training docs) on USDC and Circle Products for our Payments and Enterprise partners. You will aspire to our four core values:
    • Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
    • Mindful - you seek to be respectful, an active listener and to pay attention to detail.
    • Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
    • High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance. What you'll bring to Circle:
      • 10+ years of experience; B2B preferred (Enterprise SaaS product-marketer experience is a plus).
      • 3+ years experience leading a PMM team.
      • Direct product marketing experience with a track record of driving rapid growth of fast-paced technologies; Crypto, fintech, or payments experience preferred.
      • Able to build Enterprise/Partner grade pitches/narratives. Must be capable of writing and creating content that tells Circle's story to customers and prospects.
      • Capable of diving deep into technical topics and at the same time able to step back to communicate the bigger picture.
      • Executive presence with the ability to influence and drive requirements across diverse set of internal and external stakeholders.
      • Thrive in unstructured environments, learn constantly and bring structure.
      • Have an inexhaustible desire to learn. You want to be a pro at the frontier of industry defining tech like DeFi, NFTs, DAOs, and Web3 as well as abreast of the latest developments in the Payments industry.
      • Experience/familiarity with Slack, Apple MacOS and GSuite. We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #LI-Remote

Keywords: Circle, Baltimore , Senior Manager, Product Marketing, Enterprise and Partnerships, Executive , Baltimore, Maryland

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Maryland jobs by following @recnetMD on Twitter!

Baltimore RSS job feeds