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Brand Manager

Company: Johns Hopkins University
Location: Baltimore
Posted on: January 27, 2023

Job Description:

Brand Manager
We are seeking a Brand Manager who will be responsible for managing resources and relationships across the University to ensure alignment to the University brand guidelines. The brand manager is responsible to proactively identify areas for greater alignment as well as partner with stakeholders throughout the University when tailored analysis and guidance is required.

The Brand Manager will work autonomously with direction from the Director of Creative Strategy to research and assess industry insights to drive guidance and resource development to support current and consistent positioning across the University.

The Brand Manager will be responsible to support workflow in the University-wide template portals: Marq (formerly Lucidpress) and Canva requiring reviews and approvals as well overarching support to inform our creative team on opportunity areas to optimize our collection to better support partner needs. This position will also support a large volume and range of brand related inquires in a fast-paced, highly dynamic environment to provide and document guidance and strategic solutions with efficiently.

The position will work closely with members of the University Communications team and will also maintain relationships with stakeholders across the University to maximize the team impact towards University-wide objectives. Partnership with University colleagues and specific project analysis may require onsite site visits and documentation to understand and assess context of use.

Specific Duties & Responsibilities

Relationship Management (40%)

  • Serve as a brand ambassador and communicate and educate Johns Hopkins colleagues on branding and use of name guidelines.
  • Organize and lead working sessions to educate colleagues on branding and brand tools.
  • Manage brand and Use of Name inquiries from internal constituents to provide clear and timely feedback.
  • Manage expectations on work that needs to shift to accommodate for incoming deadline-driven high-value requests.
  • Consult with freelancers and agency partners, enlisted by our University colleagues, to ensure brand alignment. This may require representing the University Communications team in meetings and/or on committees for specific brand projects. (ex. high-profile building signage; brand asset and guidance to individual unit outsourcing high-profile communications).

    Workflow Operations (30%)
    • Create guidance and workflows to translate brand elements and tools into scalable resources.
    • Upkeep living resources of brand assets including brand guidelines (web, print, presentations, etc), template directories.
    • Identify potential issues or challenges to brand alignment and partner with creative team colleagues to implement solutions to address those needs
    • Meet with colleagues and stakeholders throughout the school to identify goals, schedule/timing, and budget for brand-specific projects (ex. partner with facilities to project manage strategic updates to high-profile signage and brand moments).
    • Provide back-up support to Licensing and Design Production Manager and University Communications creative team colleagues as needed to ensure continuity in support to our collective partners and projects.

      Analysis & Reporting (30%)
      • Monitor and analyze peers and industry standards to provide guidance for latest brand resource tools, trends and opportunities.
      • Execute specific audit or assessments as requested to inform efficient decision making and scalable guidance.
      • Complete regular reporting to leadership on themes among brand inquires and challenges to inform opportunities where brand guideline and resource updates are needed.

        Special Knowledge, Skills, & Abilities
        • Proven leadership to include motivating and enlisting buy-in for solutions, and provide leadership to non-direct reports; must possess the ability to drive change and results.
        • Excellent oral, written, and interpersonal communication skills; possess the ability to deal effectively with a broad spectrum of professionals and stakeholders.
        • Proven client relation skills.
        • Ability to lead projects within a complex and decentralized environment.
        • Attention to detail, highly organized and excellent follow through.
        • Understanding of templated resource tools (Marq and Canva) or ability to learn quickly to get up to speed and act as a super user for the department.
        • Ability to multi-task and produce under pressure of multiple and conflicting deadlines.
        • Must be autonomous and able to self-manage, work independently and set own priorities.
        • Strategic thinker able to identify long-term opportunities and trends.
        • Proactive ability to find opportunities for system and process improvements and present recommendations; identify, research, and gather information and propose. recommendations to improve efficiency, identify new initiatives, and creative problem-solving support for department.
        • Outstanding ability to articulate details, status updates, and desired outcomes to both management and clients/partners.

          Minimum Qualifications
          • Bachelor's Degree in Creative, Marketing, Communications or a related field required.
            • Minimum of 4 years directly related experience. Eight (8) or more years of related branding or Marketing and Communications experience strongly preferred.
              • Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

                Preferred Qualifications
                • Higher education experience.
                • Familiarity using creative templated tools (ex. Marq, Canva).
                • Proven ability to develop, document and communicate strategic guidance.
                  Classified Title: Communications Associate
                  Working Title: Brand Manager
                  Role/Level/Range: ATP/04/PD
                  Starting Salary Range: $61,070-$83,900-$106,710 Annually (Commensurate with experience)
                  Employee group: Full Time
                  Schedule: Monday - Friday/ 8:30am -5:00pm
                  Exempt Status: Exempt
                  Location: 45-MD:JH at Keswick
                  Department name: 60002576-University Communications
                  Personnel area: University Administration

                  Total Rewards
                  The referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports the health, life, career and retirement. More information can be found here:

                  Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:
                  JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

                  **Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

                  The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

                  The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

                  Equal Opportunity Employer

                  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

                  EEO is the Law
                  Learn more:

                  Accommodation Information

                  If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit

                  Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit and all other JHU applicants should visit

                  The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.

                  The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

                  Note: Job Postings are updated daily and remain online until filled.

                  To apply, visit


Keywords: Johns Hopkins University, Baltimore , Brand Manager, Executive , Baltimore, Maryland

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