Marketing Operations Manager
Company: Leap
Location: Columbia
Posted on: March 21, 2023
Job Description:
OVERVIEWWe are actively seeking a data-driven Senior Marketing
Operations to join our all-star Marketingteam to optimize marketing
programs, build predictable scale and maximize revenue.
RESPONSIBILITIES:
- Establishment and tracking of KPIs and metrics for all
marketing investments to provide visibility into the effectiveness,
efficiency and attribution associated with marketing efforts, and
enabling greater return on investment
- Develop and operate reporting dashboards to provide real-time,
actionable insights to influence campaign strategy and process
improvements
- Deliver quarterly, monthly and weekly reports to various levels
of internal audiences
- Drive and optimize the lead process, lead scoring automation
and accounts-based workflow
- Manage the marketing tech stack, ensuring team use and
efficiency, and scale
- Create processes to improve marketing operational workflows to
drive efficiency, productivity and seamless team collaboration
- Own the marketing database: Drive tracking and ensure health
and growth
- Improve Marketing Operations effectiveness by collecting
stakeholder and partner feedback, prioritizing recommendations, and
supporting optimization efforts
- Ensure all marketing communications are coordinated and full
compliant REQUIRED EXPERIENCE & SKILLS:
- Minimum 5 years of leadership experience in marketing
operations at a SaaS company with a track record of accelerating
pipeline and revenue
- Experience driving the marketing planning and forecasting
- Experience defining and implementing systems, process and
governance to support the smooth operation of the Marketing
function with efficient and repeatable processes
- Proven expertise in building marketing reporting dashboards and
delivering actionable analytics
- Savvy in data analysis and experienced in diagnosing and
solving funnel performance issues
- Ability to cross-functionally manage projects to completion
while navigating multiple demands and priorities
- Strong experience managing marketing technology: expert in
Salesforce and Pardot
- familiarity with SalesLoft, Google Analytics and intent
platforms, attribution/insights tools,
- and data enrichment technology such as Buzzboard or
Zoominfo.
- Highly organized, and skilled at prioritization
Keywords: Leap, Baltimore , Marketing Operations Manager, Executive , Columbia, Maryland
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