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Marketing Operations Manager

Company: Leap
Location: Columbia
Posted on: March 21, 2023

Job Description:

OVERVIEWWe are actively seeking a data-driven Senior Marketing Operations to join our all-star Marketingteam to optimize marketing programs, build predictable scale and maximize revenue. RESPONSIBILITIES:

  • Establishment and tracking of KPIs and metrics for all marketing investments to provide visibility into the effectiveness, efficiency and attribution associated with marketing efforts, and enabling greater return on investment
  • Develop and operate reporting dashboards to provide real-time, actionable insights to influence campaign strategy and process improvements
  • Deliver quarterly, monthly and weekly reports to various levels of internal audiences
  • Drive and optimize the lead process, lead scoring automation and accounts-based workflow
  • Manage the marketing tech stack, ensuring team use and efficiency, and scale
  • Create processes to improve marketing operational workflows to drive efficiency, productivity and seamless team collaboration
  • Own the marketing database: Drive tracking and ensure health and growth
  • Improve Marketing Operations effectiveness by collecting stakeholder and partner feedback, prioritizing recommendations, and supporting optimization efforts
  • Ensure all marketing communications are coordinated and full compliant REQUIRED EXPERIENCE & SKILLS:
    • Minimum 5 years of leadership experience in marketing operations at a SaaS company with a track record of accelerating pipeline and revenue
    • Experience driving the marketing planning and forecasting
    • Experience defining and implementing systems, process and governance to support the smooth operation of the Marketing function with efficient and repeatable processes
    • Proven expertise in building marketing reporting dashboards and delivering actionable analytics
    • Savvy in data analysis and experienced in diagnosing and solving funnel performance issues
    • Ability to cross-functionally manage projects to completion while navigating multiple demands and priorities
    • Strong experience managing marketing technology: expert in Salesforce and Pardot
    • familiarity with SalesLoft, Google Analytics and intent platforms, attribution/insights tools,
    • and data enrichment technology such as Buzzboard or Zoominfo.
    • Highly organized, and skilled at prioritization

Keywords: Leap, Baltimore , Marketing Operations Manager, Executive , Columbia, Maryland

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