Digital Manager

Company: Enterprise Community Partners
Location: Columbia
Posted on: April 16, 2024

Job Description:

Enterprise is a national nonprofit that exists to make a good home possible for the millions of families without one. We support community development organizations on the ground, aggregate and invest capital for impact, advance housing policy at every level of government, and build and manage communities ourselves. Since 1982, we have invested $72 billion and created 1 million homes across all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands - all to make home and community places of pride, power and belonging.Join us at enterprisecommunity.orgWorking at EnterpriseAt Enterprise, you'll be part of a diverse, committed team making a difference every day. You will collaborate with some of the smartest minds and biggest hearts in our field. You'll be empowered to drive systems change and take bold steps to advance racial equity. And you will find a career home where you're valued and supported in your growth journey.Enterprise offers career opportunities in our with an.Job Description SummaryThe Digital Manager will devise and implement audience-centric strategies which will expand our reach and deepen our relationships with a diverse set of audiences. The successful candidate will have experience understanding the needs of a range of audiences, leveraging technology to build tailored constituent experiences, and collaborating with internal and external stakeholders to develop and execute an audience expansion and engagement strategy. This new role will bring in-house expertise and will manage and accelerate our email program, identify, and segment target audiences, partner with internal stakeholders and manage external vendors for our email, event and other/or other audience-centric platforms.Job DescriptionRESPONSIBILITIES:

• Manage all aspects of email marketing program to ensure the right message is received by the right audience at the right point in time.
• Collaborate with internal and external stakeholders to ensure email messages are sent per schedule and according to best practices.
• Build and engage target audiences through automated journeys, email campaigns, persona development and list segmentation, and A/B testing.
• Serve as platform expert for our primary audience engagement platforms (Marketing Cloud and Cvent), supporting users of systems, platform enhancements, and change management processes, as needed.
• Serve as project manager for critical efforts identified as part of the emerging digital strategy, including launching an audit of the full inventory of email products (lists, newsletters, event invitations, and other messages) in Salesforce Marketing Cloud, Cvent or other platforms to gain insights into audience engagement, email performance and set baselines for measurement of a healthy email program.QUALIFICATIONS:
  • 5-7+ years of email marketing experience.
  • Bachelor of the Arts (BA), the Bachelor of Science (B.S.), or equivalent degree.
  • Experience developing and executing strategies to build, segment and engage audiences.
  • Experience deploying and optimizing email campaigns, including lead generation, and nurturing campaigns, drip campaigns and journeys, running A/B tests and providing actionable recommendations.
  • Hands-on experience with Salesforce CRM and Salesforce Marketing Cloud to manage email marketing campaigns and associated email lists.
  • Experience using Cvent to manage event-related engagement campaigns.
  • Strong understanding of email service providers & testing platforms and customer data platform technologies.
  • Experience working with multiple marketing channels and compliance considerations for each (CAN-SPAM, double opt-ins, etc.)
  • Strong understanding of CRM platform metrics.
  • Strong quantitative and analytical skills.
  • Excellent project management skills, with often changing priorities and tight timelines.
  • Experience managing vendors (or small team) to support execution of workplan.
  • Ability to work cross functionally to achieve results aligned with company objectives.
  • Strong verbal and written communication skills.
  • Ability to present analysis/insights.
  • Self-motivated and intellectually curious with an innovative mindset to drive new ideas, apply best practices, and think outside-the-box.
  • Energetic, roll-up-your-sleeves attitude; strong sense of ownership.Total Rewards at Enterprise:You will be working with a group of talented professionals who are motivated by serving the community and addressing the need for affordable housing.Enterprise offers a comprehensive total rewards package for you and your family.The base salary for this role is $100,000 to $110,000, depending on level of skills and experience.The salary range for this position is represented by the low and high end of the range for the amount to be paid for the position. Salaries paid at Enterprise will vary based on factors that may include skills, education, location, experience, and performance. The salary range is just a part of the total rewards package provided to employees at Enterprise, and other rewards may include annual performance bonuses and generous paid leave programs.At Enterprise, our benefits form a major component of our total rewards package. Benefits include dental, health, and vision care plans, as well as family-building benefits, such as fertility, adoption, surrogacy support, and gender-affirming care. Enterprise allows flexible work arrangements to promote a better work-life balance. We offer health advocacy, EAP, and mental health benefits. We round out our total rewards package by offering financial education, wellness programs, and auto-enrollment in the company's 401(k) plan with employer matching contributions. Finally, you will have learning and development opportunities, including tuition reimbursement for job-related courses and certifications. Thank you for your interest in joining the Enterprise team in our effort and commitment to serve others.

Keywords: Enterprise Community Partners, Baltimore , Digital Manager, Executive , Columbia, Maryland