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Public Relations Manager

Company: Laureate Education
Location: Glen Burnie
Posted on: October 19, 2019

Job Description:

The Public Relations Manager for Walden University will leverage existing media relationships and cultivate new contacts within higher education, business and program-niche media and create and edit storytelling content for PR, marketing and social media initiatives. In addition, the candidate will support the team with proactive thought leadership opportunities such as blogging, identifying speaking engagement/award opportunities, opportunities to engage with influencers, events, leverage research, etc.

Requirements:
The Public Relations Manager will have a minimum of 5 years of relevant PR agency and/or in-house corporate or higher education experience. Candidate must have strong writing capabilities, excellent verbal communication skills and project management experience. Candidates must demonstrate successful media relations, content marketing and corporate social media capabilities. Experience with media databases and PR wire services preferred. Candidates will hold at least a bachelor's degree in Communications, Public Relations, Journalism or a related relevant degree.

Responsibilities:
The Public Relations Manager will support the Director of External Affairs with proactive and reactive public relations and communications efforts. The External Relations Manager will:
Assist with day-to-day management of PR, communications and content marketing strategiesWork collaboratively with PR consultants to ensure activities are aligned with strategic focusDraft blog posts and press materials, including press releases/advisories, media relations pitches, media backgrounders and contributed articlesSupport social media efforts, including drafting posts and creating proactive opportunitiesCompile and update editorial calendars and targeted media listsSupport proactive media outreach efforts to top-tier and niche media and influential bloggersRespond to media inquiries and general inquiries from the public as necessaryMonitor daily news utilizing media monitoring servicesManage ongoing reporting and analysis for media-related deliverablesMaintain public relations efforts online (updating newsroom, media clips, etc.)Support public relations-led initiatives like webinars/podcasts, radio media tours, research and events to generate exposure of institutional leadership/messaging among general publicWork collaboratively with cross-functional teams to achieve public relations and business objectivesEDUCATION and/or EXPERIENCE:Hold at minimum a bachelor's degree in Communications, Public Relations, Journalism or a related relevant degreeMinimum of 5 years of relevant PR agency and/or in-house corporate or higher education experience

  • Outstanding writing and editing experience required
  • Experience working with top-tier and niche media and influential bloggers
  • Possess strong abilities in the areas of executing communications strategies and tactics
  • Strong presentation and meeting facilitation skills
  • Strong relationship building skills
  • A good listener, collaborator, and influencer
  • High level of enthusiasm, functions well in a team-driven and highly dynamic environment
  • Strong organizational, prioritization and time management skills

Keywords: Laureate Education, Baltimore , Public Relations Manager, Executive , Glen Burnie, Maryland

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