Web Designer
Company: Latitude Inc.
Location: Baltimore
Posted on: January 27, 2023
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Job Description:
Job DescriptionWeb Designer Essential Duties &
Responsibilities:Represent the visual voice of our teams brand in
all direct to consumer products and marketing assets.Evolve the
visual identity of the brand to deliver on focused business goals
and strategies.Produce design solutions that meet requirements and
incorporates feedback without diminishing overall brand
standards.Build visual executions of interactive designs for UX
Designers and an Engineering Team.Establish and manage an efficient
and timely design process.Success Metrics KPIs:Create visual and
interactive designs that conform to an established style
guide.Deliver a consistent experience to the customer to provide an
effective value proposition.Evolve the brand style guide and its
efficacy, including monitoring the competitive market for best
practices.Lead and collaborate on all facets of a visual design
process (strategy, competitive brand research, ideation, comping,
user testing).Create and manage an efficient intake and workflow
for design requests that appropriately prioritizes requests to meet
deadlines and includes review milestones for stakeholdersEvaluate,
optimize and document the process to consistently meet deadlines
and yield happy internal customers, including improvements based on
best practices.Create a searchable database of aligned visual
assets. Education:BA/BS, BFA in Design or related field of study;
MFA, experience design or advanced degree/certifications a
plus.Work Experience:5 years graphic and digital design experienceA
portfolio demonstrating a variety of execution formats and
capabilities to deliver on a design strategy with measurable
resultsExperience working with and developing major brand assets,
experiences and managing a style guideJob Skills:Proven ability to
conceive, develop and produce comprehensive creative strategies for
campaigns across multiple touch points that deliver a successful
end-to-end experience against established goals.Adept and
knowledgeable of the best practices for running a design process
from ideation through stakeholder review to final and approved work
products.Experience delivering production ready digital assets in a
variety of digital formats to support: website/landing pages,
email, advertising, promotions, social, ecommerce, presentations,
guide downloads, infographics, conference collateral, training
materials, corporate swag and more.Ability to thrive working in an
Agile Scrum team environment and act independently to get things
done while managing multiple priorities.Proficient with industry
standard design tools (e.g. Photoshop, Illustrator,
Sketch)Understanding of HTML/CSS, knowledgeable about best
practices for preparing digital assets for web development and
awareness of how UX/UI designers work.Experience sourcing,
evaluating, selecting and clearing digital assets that most
effectively deliver brand message and design goals (e.g.
photography, infographics, art, colors, logos, layouts, or other
design elements)Familiar with conversion optimization and A/B
testing concepts and providing designs assets to support testing.
Communication Skills:Excellent written and verbal communication and
the ability to roll up and expose detail for the appropriate
levels.Proficient in explaining design concepts and the decisions
behind their work.Skilled at building rapport and relationships
with individuals and groups in an outgoing, poised and persuasive
communication style.Powered by JazzHRXfXSruadQaby Jobble
Keywords: Latitude Inc., Baltimore , Web Designer, IT / Software / Systems , Baltimore, Maryland
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