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Marketing & Communications Specialist

Company: Gannett Fleming
Location: Baltimore
Posted on: June 12, 2021

Job Description:

Success takes teamwork. If you believe in that motto, are a driven marketing and communications pro, and want to take your career to the next level, join the collaborative, high-performing Gannett Fleming Corporate Marketing and Communications (Corp. MarCom) team!

We're searching for someone with a passion for helping experts tell their stories. At Gannett Fleming, that might mean elevating thought leaders with leading-edge approaches to making our roads safer for travel or our water safer to drink, or promoting emerging technology, such as voice-activated personal assistants for construction sites or intermodal transportation that includes flying electric vehicles.

The MarCom specialist will be a motivated, energetic counselor, working in this fast-paced environment with a collaborative team in support of Corp. MarCom's business-driven thought leadership programs.

The MarCom specialist will demonstrate a solid foundation in public relations and marketing - namely, writing compelling content for digital and traditional channels, virtual event execution, media relations, and strategic use of analytics. S/he will gather information from numerous sources and synthesize it to help inform planning and shape MarCom activities.

Principal Responsibilities:

  • Provide support to the firm's thought leadership programs, including:
  • Webinar series event set up, execution, and promotion via social media and email marketing, as well as metrics collection and analysis.
  • Blog scheduling, writing, and promotion via social media and email marketing, as well as metrics collection and analysis.
  • Media relations, including pitching, drafting of editorial content and news releases, and promotion of key placements.

  • Leverage excellent research and writing skills and knowledge of AP Style to develop compelling MarCom materials related to the thought leadership program and tactics as well as social media and website content, editorial content for corporate publications, video scripts, and more.
  • Collect and synthesize metrics for thought leadership programs originating from various platforms, including ON24, Microsoft Dynamics, Cision, Burrelles, and Google Analytics, to inform decisions.
  • Work collaboratively and productively to understand needs, contribute to the development of strategic plans, manage day-to-day activities, and ensure timely completion of all projects.
  • Assist with the development of process improvements that enable success for Gannett Fleming's thought leadership programs and MarCom activities.
  • Follow all corporate communications procedures and protocols.
  • Perform self-check of work products and coordinate independent quality control reviews following internal quality procedures.
  • Participate in required training and knowledge-sharing activities and incorporate best practices into daily work assignments.
  • Other duties as assigned.

Education and Licensing requirements

  • Bachelor's degree in communications, public relations, journalism, marketing, business, or related field.

Training, Skills, Knowledge and/or experience

  • 5-8 years of experience developing and implementing integrated MarComprograms geared to a variety of audiences. Experience with large, national brands is a plus.
  • Experience with webinar platforms, media tracking and reporting, and digital metrics.
  • Excellent writing skills and a portfolio of written materials that demonstrate the ability to write clearly and succinctly using AP style and proper grammar, spelling, and punctuation.
  • A thorough understanding of digital communications and social media and how to integrate communications across multiple channels.
  • A self-starter with high attention to detail and the ability to prioritize, be assertive, take ownership, and meet deadlines. Able to shift gears and acclimate quickly.
  • Understanding of brand positioning and management, message development, and how to shape corporate stories to fit current trends.
  • Experience establishing and maintaining relationships with media, and proven results. A hands-on media approach and the ability to tell complex stories in an easily digestible way is required.
  • Willingness to travel to Gannett Fleming offices and participate in industry events and professional conferences periodically and in line with COVID-19 guidelines.

At Gannett Fleming, we believe in improving the lives of the people we serve. We believe in innovation and social responsibility. We believe in the diversity of our team and the creative solutions they provide. We believe in embracing change and emerging technologies while maintaining an unmatched standard of quality. We believe in creating an environment where employees can thrive at home and at work. We believe in engaging our employees, building lasting relationships with our clients, and, in turn, making a difference in the world.

We offer a comprehensive benefits program, which includes medical, dental, vision and life insurance, our tax-deferred 401 (K) savings plan, and the opportunity to incentive compensation for eligible positions. We are committed to your personal growth and professional development, so we offer tuition reimbursement, access to internal and external training programs and support active participation in professional organizations.

Gannett Fleming is an Equal Opportunity/Affirmative Action Employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veterans status or other characteristics protected by law.

Gannett Fleming will not sponsor an employment visa (e.g., H-1B visa), including any visa renewal during employment, for any candidate for this position. No relocation assistance will be provided for this position. Local candidates will be given preference.

NO AGENCIES PLEASE: Unsolicited resumes from third party agencies will not be accepted.

Location: Camp Hill, PA; Valley Forge, PA; Philadelphia, PA; Baltimore, MD; Jacksonville, FL; Phoenix, AZ; Chicago, ILCore Business Hours: 8:00 AM - 5:00 PMEmployment Status: Full-Time

Internal Requisition ID: 2021-8270

Salary Range: Salary dependent upon experience and geographic location

Keywords: Gannett Fleming, Baltimore , Marketing & Communications Specialist, Other , Baltimore, Maryland

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