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Marketing Cloud Solution Architect

Company: NTT DATA Corporation
Location: Baltimore
Posted on: June 12, 2021

Job Description:

Marketing Cloud Solution Architect

Day to Day job Duties: (what this person will do on a daily/weekly basis)

  • The Marketing Cloud Solution Architect is a blend of business and technical consultant. They should have the ability to operate as a Technical lead, as well as Solution lead focusing on the Salesforce Marketing Cloud.
  • The Marketing Cloud Solution Architect functions within a project team and is responsible for identifying business requirements, requirements management, functional design, journey mapping, feasibility analysis, prototyping, process design (including scenario design, flow mapping), testing, training, defining support procedures and supporting implementations to support Marketing goals (growth, engagement, brand consistency, or loyalty).
  • This position should be both hands on, configuring solutions within Marketing Cloud, and lead strategic conversations with key Stakeholders and SMEs.
  • This resource will meet with clients to analyze their work practices and understand the nature of their businesses to properly define needs and customize marketing solutions using Salesforce Marketing Cloud.
  • The architect will demonstrate technical expertise while Designing and driving the creation of Marketing Cloud and similar automation and orchestration solutions, email campaigns, email reporting, and data integration.

Nice to have skills/ experience

  • Project lead experience
  • Ability to independently Architect data feeds, platform configuration, and components needed to run complex automated email campaigns.
  • Marketing Cloud Arch should continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards, and ensure alignment of business requirements with NTT standards and policies, and with industry best practices.
  • Needs to stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
  • BA/BS degree or equivalent work experience. MBA is a plus
  • Architect must be able to demonstrate strong working knowledge of Salesforce Marketing Cloud, with 4+ years of experience across the following tools and capabilities:
  • Salesforce Connect
  • Contact Builder, Subscriber Key and related data modeling
  • Journey Builder
  • Cloud Pages
  • APIs & data exchange methods -Ampscript

Basic Qualifications: (what are the skills required to this job with minimum years of experience on each)

  • 5+ years' experience consulting with clients with an emphasis on demand generation, personalization, Martech and Adtech solutions.
  • 2+ years of experience with Salesforce Architecture and Design
  • 2+ Years of exposure to integrations, developing and executing data migrations.

Travel: Preferred location is East coast or Midwest.

Degree: Bachelors in Computer Science or equivalent work experience


Keywords: NTT DATA Corporation, Baltimore , Marketing Cloud Solution Architect, Other , Baltimore, Maryland

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