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SEO Team Lead (Remote)

Company: Logical Media Group
Location: Columbia
Posted on: January 16, 2022

Job Description:

The SEO Team Lead will be responsible for various digital marketing activities, primarily focused on Search Engine Optimization (SEO), and other organic marketing. and Conversion Rate Optimization (CRO). This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.


Roles & Responsibilities
Reporting: Outline key insights and takeaways from reports. Effectively articulate results of recommended optimizations and initiatives and formulate next steps accordingly (whether positive or negative).
Tracking & analytics: Aid in setup and maintenance of Google Analytics and Google Tag Manager tracking.
Technical site health: Regularly assess technical health of client sites, communicate findings to the client, and provide recommendations for improvement.
SEO Strategies: Craft SEO strategies and provide proactive recommendations for clients tailored to their unique goals, strengths, and challenges. Prioritize initiatives by impact and ease of implementation
Deliverable Timelines: Formulate timelines for key deliverables. Delegate and assign deadlines for key deliverables to supporting team members.
Cross-team communication and strategy: Work cross-functionally with web, paid, and creative teams to ensure on-time delivery of initiatives and cohesive digital strategy.
Account monitoring: Monitor monthly retainer and project hours to ensure client receives maximum value for retainer without significantly overspending on hours

Additional Responsibilities
Continued learning: Keep up-to-date with and proactively research news and trends in SEO, CRO, content, analytics, UX, and organic amazon and share with the team
Business development: Identify opportunities for and pitch clients on up-sells to aid in growth of SEO business.
Team training: Identify opportunities for team growth and take charge of learning through regular presentation of team learning lessons and one-on-one training with junior team members
Process improvement: Present ideas for new processes and initiatives for the team and proactively put together tangible plans to see these to fruition.
Business development: Identify opportunities for and pitch clients on cross-sells to aid in growth of Logical business.

Demonstrate expertise in all areas of Logical SEO & Analytics, including technical SEO, CRO, content, analytics, UX and organic Amazon
Advanced knowledge of primary tracking and analytics platforms (STAT, Screaming Frog, Moz, Google Analytics, Tag Manager, Search Console, My Business, Data Studio)
Deep understanding of SEO implementation within a Wordpress environment.
Understanding of and experience in local search optimization.
Understanding of basic HTML as it relates to SEO.
Ability to implement foundational SEO recommendations in a Wordpress environment.
Excellent analytical, organizational, project management and time management skills
Attention to detail and ability to effectively manage multiple clients and deadlines simultaneously
Bachelor's Degree
At least 4 years of experience in SEO


Logical Benefits
Medical, Dental, Vision, Short-Term Disability, and Life insurance
401(k) plus match, to help plan for your future
Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.
Flexible Fridays
Option to work completely remote
Access to senior management and mentoring opportunities
Optional COVID safe company gatherings

Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.

Keywords: Logical Media Group, Baltimore , SEO Team Lead (Remote), Other , Columbia, Maryland

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