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Website Specialist

Company: The Johns Hopkins University
Location: Baltimore
Posted on: August 7, 2022

Job Description:

Press Tab to Move to Skip to Content Link Starting Salary Range: Commensurate With Experience Employee group: Full time Employee subgroup (FLSA Status): Exempt Schedule (hours/days): 8:30 am to 5:00 pm Personnel area (School): Academic and Business Centers Position Type: New Org unit name and #: Jhpiego Department name: Global Engagement and Communications Reports to (Job title): Reports to (Job title): Sr. Communications Manager General summary/purpose: The Web Specialist will advance a strong online presence for Jhpiego by maintaining various corporate websites with fresh content and effective functionality. The Specialist will work closely with the Global Engagement and Communications team to ensure sites accurately reflect Jhpiego's goals, objectives and identity. The Specialist will also help execute email communications, driving traffic to Jhpiego's various websites, as well as online fundraising campaigns and digital communications. Specific duties & responsibilities:

  • Regularly update site content (on various corporate websites (external/internal) as well as design/develop new landing pages for various online campaigns
  • Design, develop, test and execute email campaigns utilizing MailChimp and/or Luminate Online (a proprietary fundraising and communication platform)
  • Creates strong creative visual design solutions and strategies for communications web projects based on modern web standards and technologies, design philosophy, and expertise
  • Deliver high-quality work on tight deadlines, with the ability to quickly iterate and incorporate feedback and new ideas from other designers, developers, and stakeholders.
  • Collaborate with back-end developers to improve website usability, accessibility, and performance.
  • Recommends and defends decisions that best fit the needs of diverse projects based on a strong understanding of best practices, while considering user experience, site usage analytics, information architecture, and other technological requirements and limitations
  • Manage email lists and segments within MailChimp and/or Luminate Online
  • Collaborate with fundraising team on regular donor campaigns (ranging from custom landing pages to mini-sites, donation pages and other custom content)
  • Create templates and optimize graphics for websites, social media and email campaigns
  • Make strategic suggestions on content, design and functionality of emails to produce best-in-class products
  • Redesign emails on a regular basis to ensure fresh, appealing, on-brand content
  • Work collaboratively with writers, editors, project managers, graphic designers and web designers in an efficient and effective manner on multiple projects, with both short and long term deadlines
  • Attend internal client meetings as needed
  • Monitor performance and results on various websites, identifying and evaluating improvement options, introducing new technology, maintaining links, performing updates, etc.
  • Maintain site appearance by developing and enforcing content and branding guidelines
  • Collect, analyze and summarize e-newsletter performance data and trends to improve user experience, open rates and click throughs
  • Provide information by collecting, analyzing, and summarizing web data and trends
  • Design and develop banner ads, slideshows and other interactive content for our websites
  • Ensure online content is aligned with Jhpiego's creative approach
  • Help set, and work to, SEO performance indicators that complement overall marketing and business objectives
  • Examine and analyze site traffic and build systems and protocols internally that ensure all content is optimized across all platforms and user experiences
  • BA/BS in communications, web design, marketing or related field
  • 2+ years of experience in web design and production
  • Additional education may substitute for required experience and additional related experience may substitute for required education, to the extent permitted by the JHU equivalency formula.
  • Front- and back-end experience with an emphasis on front-end development in a Wordpress environment or other Content Management System, as well as proficiency in Adobe Creative Suite
  • Experience with web protocols such as CSS, HTML, and responsive design
  • Proficiency in using monitoring and web analytics tools such as Google Analytics
  • Proficiency working in development and live environments, performing routine maintenance and security updates, and troubleshooting errors
  • Familiarity with email deployment platforms like Mailchimp, Luminate, Constant Contact, Bronto, or similar
  • Familiarity with Pantheon, Sharepoint and Blackbaud products is preferred
  • Must be passionate about the web and demonstrate a willingness to stay up to date with an ever-changing list of best practices, new technologies, and new ideas.
  • Excellent communication, planning and organizational skills
  • Ability to work independently and be a thoughtful collaborator and team member
  • Ability to manage several activities simultaneously
  • Ability to work in a complex environment with multiple tasks and short deadlines

Keywords: The Johns Hopkins University, Baltimore , Website Specialist, Other , Baltimore, Maryland

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