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Strategist, health

Company: IMRE
Location: Baltimore
Posted on: January 27, 2023

Job Description:

We're adding a Strategist to our roster of rock stars - could that be you? We are looking for folks who are aggressively curious and in relentless pursuit of innovation. As our agency continues to grow at a fast clip, you'll have opportunities to take initiative and use your entrepreneurial spirit to spearhead numerous projects supporting our healthcare/pharma brands.

As a Strategist, you---

* Enjoy iterating and collaborating on complex problems
* Aren't afraid to be wrong and are able to provide alternate solutions and paths forward
* Identify as a problem-solver
* Understand patient journeys, what motivates audiences and represent the voice of patients and HCPs from strategy development through creative and media activation, execution, and measurement/evaluation
* Are analytical - you love to research and gather data that leads to well-informed strategic plans for clients

Strategist help ensure the agency provides---

* Full understanding of the audiences we're reaching and their experiences
* Sound and responsible marketing counseling and planning
* Innovator and influencer level communications
* Deliver a consistently superior creative product

What you'll do:

* Our Strategists are the foundation of any project and are stellar collaborators. You'll provide fellow teams with crucial info gleaned from market research that allows us to deliver top-notch recommendations and results to our client partners.
* Serve as trusted counsel and collaborator to imre's internal teams and clients, and possesses a profound understanding of healthcare audiences, industry and brands
* Will own patient and health care provider (HCP) insights and drive digital-first brand strategy planning to set apart some of the biggest and most successful brands in the world
* Develop clear and insightful briefs and recommendations to inform, inspire ideas and fuel results
* Compress large volumes of sometimes complex information down to the key points and opportunities they present
* Develop:
* Creative and project brief development
* Audience insights and profile development
* Patient journey maps
* Digital ecosystem plans
* Brand strategy plans
* POVs (agency point of view)
* Participate in conceptual & editorial workshopping with large integrated creative and digital teams
* Support new business planning and pitching
* Engage throughout creative and media planning, execution and measurement to map work product back to strategy

Position requires:

* Ability to identify strategic needs and proactively plan ahead
* Around 3 to 5 years of advertising industry experience with a wide array of new product, brand, advertising, and research methodologies (healthcare and pharma a plus!)
* Ability to project manage multiple workflows in an entrepreneurial environment

The Perks

* Unlimited PTO
* Paid Parental Leave
* Remote and Hybrid Work Options
* Reduced Friday Hours Year-Round
* 401k Plan With Employer Match
* $200 Quarterly Mind/Body Bonus
* Wellness Wednesdays
* Competitive Health Insurance
* Company Paid Life & Disability Insurance
* Tuition Reimbursement Program

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.

Salary Range: $67,000-$80,000/annually

* Salary dependent upon experience and geographic location

#LI-REMOTE

Keywords: IMRE, Baltimore , Strategist, health, Other , Baltimore, Maryland

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