Strategist, health
Company: IMRE
Location: Baltimore
Posted on: January 27, 2023
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Job Description:
We're adding a Strategist to our roster of rock stars - could
that be you? We are looking for folks who are aggressively curious
and in relentless pursuit of innovation. As our agency continues to
grow at a fast clip, you'll have opportunities to take initiative
and use your entrepreneurial spirit to spearhead numerous projects
supporting our healthcare/pharma brands.
As a Strategist, you---
* Enjoy iterating and collaborating on complex problems
* Aren't afraid to be wrong and are able to provide alternate
solutions and paths forward
* Identify as a problem-solver
* Understand patient journeys, what motivates audiences and
represent the voice of patients and HCPs from strategy development
through creative and media activation, execution, and
measurement/evaluation
* Are analytical - you love to research and gather data that leads
to well-informed strategic plans for clients
Strategist help ensure the agency provides---
* Full understanding of the audiences we're reaching and their
experiences
* Sound and responsible marketing counseling and planning
* Innovator and influencer level communications
* Deliver a consistently superior creative product
What you'll do:
* Our Strategists are the foundation of any project and are stellar
collaborators. You'll provide fellow teams with crucial info
gleaned from market research that allows us to deliver top-notch
recommendations and results to our client partners.
* Serve as trusted counsel and collaborator to imre's internal
teams and clients, and possesses a profound understanding of
healthcare audiences, industry and brands
* Will own patient and health care provider (HCP) insights and
drive digital-first brand strategy planning to set apart some of
the biggest and most successful brands in the world
* Develop clear and insightful briefs and recommendations to
inform, inspire ideas and fuel results
* Compress large volumes of sometimes complex information down to
the key points and opportunities they present
* Develop:
* Creative and project brief development
* Audience insights and profile development
* Patient journey maps
* Digital ecosystem plans
* Brand strategy plans
* POVs (agency point of view)
* Participate in conceptual & editorial workshopping with large
integrated creative and digital teams
* Support new business planning and pitching
* Engage throughout creative and media planning, execution and
measurement to map work product back to strategy
Position requires:
* Ability to identify strategic needs and proactively plan
ahead
* Around 3 to 5 years of advertising industry experience with a
wide array of new product, brand, advertising, and research
methodologies (healthcare and pharma a plus!)
* Ability to project manage multiple workflows in an
entrepreneurial environment
The Perks
* Unlimited PTO
* Paid Parental Leave
* Remote and Hybrid Work Options
* Reduced Friday Hours Year-Round
* 401k Plan With Employer Match
* $200 Quarterly Mind/Body Bonus
* Wellness Wednesdays
* Competitive Health Insurance
* Company Paid Life & Disability Insurance
* Tuition Reimbursement Program
imre is an equal employment opportunity employer. Employment
decisions are based on merit, qualifications, abilities and
business needs. imre does not discriminate in employment
opportunities or practices on the basis of race, color, citizenship
status, national origin, ancestry, gender, sexual orientation,
gender identity, age, religion, creed, physical or mental
disability, marital status, veteran status, genetic information or
any other characteristic protected by law. This policy governs all
terms and conditions of employment, including selection, job
assignment, compensation, discipline, termination and access to
benefits and training.
Salary Range: $67,000-$80,000/annually
* Salary dependent upon experience and geographic location
#LI-REMOTE
Keywords: IMRE, Baltimore , Strategist, health, Other , Baltimore, Maryland
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