Digital Media Buyer
Company: Knak Digital
Location: Baltimore
Posted on: February 19, 2026
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Job Description:
Job Description Job Description Summary: Marketing firm with
over 40 years of success, specializing in radio, print, broadcast,
digital and branding. Serving a variety of industries, including
retail, media, non-profit, technology, entertainment, hospitality,
and hospitality. Benefits: Medical insurance, Unlimited PTO, 401K,
Paid Holidays (Last week December shutdown), Summer Fridays,
Personal Development (training, memberships, conferences),
Flex-Time, Cell Phone Stipend, Philanthropic support
Responsibilities: Develop and implement cross-channel media plans
and buys Utilize planning systems and tools to optimize media mix
and placements Gather media rate and research information for
strategy development Conduct competitive analyses and create
comprehensive presentations Manage and optimize digital campaigns
across multiple platforms Negotiate media buys, ensuring best rates
and added value Monitor campaign performance and analyze results
Prepare insights and participate in client meetings Key skills:
Mastery of media planning tools Strong analytical and negotiation
skills Proficiency in campaign management and optimization
Excellent communication and presentation abilities Profile:
Bachelor's degree or equivalent experience in advertising,
marketing communications, or related field 2-7 years of experience
in media planning or a related field Proven experience in planning
and managing multi-channel media campaigns across various platforms
(paid social, display) Proficiency in end-to-end campaign
management, including setup, optimization, and performance
reporting Advanced knowledge of Microsoft Excel and PowerPoint
Strong analytical skills with the ability to interpret data and
provide actionable insights Solid understanding of Google Analytics
and other web analytics tools Familiarity with syndicated media
research tools (e.g., Resonate, MRI, Scarborough, SQAD, Vivix)
Keywords: Knak Digital, Baltimore , Digital Media Buyer, PR / Public Relations , Baltimore, Maryland
