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Senior Marketing Analyst

Company: Kamis
Location: Baltimore
Posted on: February 25, 2021

Job Description:

100% remote for a major digital agency servicing a federal government agency; prefer candidates that have no issue adhering to East Coast hours.The Senior (Data) Analyst will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the optimization of our online marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on engagement, conversion and retention. The Senior Analyst will work closely with various stakeholders and among cross-functional teams, including Brand, Media, CRM, Digital Marketing and E-Commerce.Role + Responsibilities: -- Partner closely with Brand, Marketing and Media teams to define measurement plans, generate insights, develop dashboards, and deliver data-driven POVs-- Identify trends and opportunities across channels, audience segments, and player segments-- Synthesize data from various sources to deliver actionable insights and codify learnings as best practices-- Construct dashboards that allow users to understand performance compared to internal benchmarks and provide a platform for self-service to basic reporting-- Create narratives and actionable insights from complex data-- Work with marketing teams to ensure marketing efforts are effective and driving incremental engagement and conversion-- Define and implement strategies for measuring and optimizing the impact of marketing activities on sales and user engagement-- Work with marketing teams to develop A/B and multivariate testing strategiesLooking for candidates who: * Bachelor degree in a technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering), Master's preferred* Minimum 6 years of hands-on business or customer analytics experience required* Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations* Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, as well as predictive modeling* Demonstrated success presenting complex qualitative and quantitative research data in a clear and compelling manner that inspires action* Excellent organizational, communication and interpersonal skills* In depth knowledge of SQL and Excel required* Experienced in generating insights from customer level data and aggregated data sources* Strong knowledge of digital marketing preferred* Experience creating and maintaining a data warehouse is a plusKnowledge of or experience using one or more of the following would be beneficial:* Multi-channel attribution analyses* Third party ad serving platforms, such as DoubleClick* Ad platforms such as Facebook, YouTube AdWords, Double Click Bid Manager, Snapchat, Twitter, etc.* Web Analytics platforms (Drupal)

Keywords: Kamis, Baltimore , Senior Marketing Analyst, Professions , Baltimore, Maryland

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